Analytics Magazine Analytics Magazine, November/December 2014 | Página 4

C o n t e n t s DRIVING BETTER BUSINESS DECISIONS november/december 2014 Brought to you by Features 28 Goal-driven analytics Big buzzkill: size and success don’t correlate. Big data needs advanced analytics, but analytics does not need big data. By Eric A. King 40 40 Big data, analytics fight fraud Fraud doesn’t play favorites; it’s a multi-industry problem. How to employ analytics for effective, proactive fraud monitoring. By Drew Carter and Stephanie Anderson 48 Real-time fraud detection in the cloud Detecting fraud among online banking customers in near real time by running a combination of learning algorithms on a data set. By Saurabh Tandon 54 54 Corporate profile: AOE Analytics Operations Engineering, Inc. applies advanced quantitative methods to solve challenging operations problems. By Mitchell Burman and Lauren Berk 62 Software survey: Decision analysis Decision tools continue to evolve, providing analysts with more horsepower to transform vast amounts of information into better decision-making. By William M. Patchak 62 4 | a n a ly t i c s - m a g a z i n e . o r g w w w. i n f o r m s . o r g