Organizations need to prepare themselves with adequate knowledge resources
and skilled data scientists who are adept
at not only building statistical models, but
also at using cutting-edge programming for
applying machine learning.
Business experts need to first ask
themselves these questions: What use
case will they apply big data on? What
insights do we need from the big data?
Premature application of big data
techniques, either without requisite
a na l y t i c s
expertise or without the knowledge of
the business case to be solved, will
result in the waste of human and capital
resources. ❙
Durjoy Patranabish is senior vice president of Big
Data Analytics at Blueocean Market Intelligence.
He has more than 17 years of experience in IT
services, KPO and analytics services, and BPO
and back-office services for global brands and
regional leaders. Sukhda Dhal is a consultant