C O N T E N T S
DRIVING BETTER BUSINESS DECISIONS
MAY/JUNE 2014
Brought to you by
FEATURES
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‘HOW TO MEASURE ANYTHING’
By Douglas W. Hubbard and Douglas A. Samuelson
Latest edition of book takes another look at seven arguments,
new and old, in search of the value of business ‘intangibles.’
34
POWERFUL BUSINESS DECISION-MAKING
By Alex Romanenko and Alex Artamonov
Big data is a hot topic, but harnessing its full potential can be
elusive. The case for an analytics-driven business transformation.
46
THE BIG ‘V’ OF BIG DATA
By Pramod Singh, Ritin Mathur, Arindam Mondal and
Shinjini Bhattacharya
The three keys – information infrastructure, information management
and insights – to unlocking the hidden “value” of big data.
54
ADVENTURES IN CONSULTING
By Stephen Chambal
What’s a defense consulting company doing in sports?
Core capabilities, chance encounter score a business opportunity.
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