CO RPO RATE P RO F I LE
2014 Chevrolet Corvette Stingray
General Motors
Using operations research and other advanced
analytics to meet auto industry challenges and
provide value to customers and company.
BY JONATHAN H. OWEN (left),
DAVID J. VANDERVEEN (right)
AND LERINDA L. FROST
I
n today’s world, where globalization is a fact of business life, where competition
is fiercely intense and where
concerns such as energy security and
climate change are global in scope, a
science-based approach to decision-making and problem-solving is essential.
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A N A LY T I C S - M A G A Z I N E . O R G
At General Motors, operations research provides that framework, particularly for complex issues and systems that
involve multiple objectives, many alternatives, trade-offs between competing
effects, large amounts of data and situations involving uncertainty or risk. In truth,
for an entity the size of General Motors,
W W W. I N F O R M S . O R G