C O N T E N T S
DRIVING BETTER BUSINESS DECISIONS
MARCH/APRIL 2014
Brought to you by
FEATURES
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INFORMATION DECAY
By Dhiraj Rajaram, Krishna Rupanagunta and Aditya Kumbakonam
The value of information diminishes over time. Here’s what enterprises
need to do in response.
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ANALYTICS IN THE OILFIELD
By Warren Wilson
Predictive and other forms of advanced analytics can yield crucial
insights for exploration and production companies.
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WHAT’S THE FRACKING PROBLEM?
By Atanu Basu
Fracking is an inefficient means to capture oil and gas, but hybrid data,
big data and analytics can turn it around.
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WHERE THE ANALYTICS JOBS ARE
By Scott Nestler, CAP
An analysis of data from LinkedIn and other sources reveals the best
job-hunting grounds in the U.S.
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EXECUTIVE EDGE: DATA POWER
By Patrick Taylor
Savvy execs make the most of data analytics by using insights on both
a strategic and operational level.
CORPORATE PROFILE: GENERAL MOTORS
By Jonathan H. Owen, David J. VanderVeen and Lerinda L. Frost
GM uses advanced analytics to meet auto industry challenges, provide
value to customers and company.
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