a pattern of contentment. However, once
cloud-based analysis gets rolling, it should
leave in-house talent with the bandwidth to
explore strategic-level queries that could
lead to the next “ah-ha” discovery that will
reshape the business.
If cloud-based solutions can be leveraged for some day-to-day analysis, then
analysts with true domain expertise can
focus their energies on coming up with the
next big discovery. Companies often know
the questions they would like to have answered. Big, game-changer questions like:
How can we know which past customers of
one product are the most likely customers
of a new product? Or, which new markets
are the most potentially lucrative?
Data analytics hold the answers to
these questions, but it often requires some
lead time and many interim answers before arriving at the ultimate answer. It can
take months or even years to investigate
these questions. Therefore, companies
should begin applying their analytic manpower to t