Analytics Magazine Analytics Magazine, March/April 2014 | Page 26

EXE CU TIVE E D G E For example, in travel and expense management, companies rely on categorization of expenses to help classify and report for trending purposes, but also to prepare tax filings, which may include different deduction rates depending on the expenditure category. Employees may either inadvertently or purposefully misclassify expenses. Cloud-based analysis can analyze T&E expenses for miscategorization, frequent offenders and merchants associated with multiple misclassified expenses. With this insight, the company can investigate to determine if there is fraudulent activity taking place, if certain inappropriate merchants (i.e., dating services expensed as “meals”) should be blocked, or if a process or policy change needs to be implemented to guard against problems. Cloud-based analysis puts available data to work immediately, asking key questions and delivering business-critical insights on day one. Minimal ramp-up time is required and enterprises can start seeing trends immediately. These new solutions enable companies to see immediate benefit from analytics and also avoid the lead-time and resources required to progress through the learning curve of which questions to ask, which queries to configure and how to deliver meaningful reports. Companies should consider if there are areas where cloud-based analysis can deliver immediate operational value, 26 | A N A LY T I C S - M A G A Z I N E . O R G allowing analytics gurus to focus on “deep dive” strategic issues. ACCOUNT FOR NUANCES OF THE BUSINESS
 While some expenses may be a red flag for most any business (i.e., dating services) beyond the most obvious examples, determining what kinds of transactions represent a possible risk for a particular company is a critical first step to ensuring the analytic reports delivered are valuable. For every industry and every business, there are differences in what qualifies as “typical” or “atypical.” For example, a large invoice to a plumbing vendor may represent a red flag to a pharmaceutical company, but be quite typical for a construction company. Likewise, a $500 dinner expense at the Ritz in New York may not be uncommon for a company with all East Coast clients, but the same dinner expense in Robert’s Restaurant (part of the Scores strip club) may be a red flag. The type of business, number of daily transactions and specific situations combine to make each company different. Managers typically understand these exceptions and anomalies, but they may not come to mind when initiating an analytics program. There are a couple of ways to capture and integrate this information. One is to start off with a questionnaire prior to implementing an analytics solution. A survey may W W W . I N F O R M S . O R G