Analytics Magazine Analytics Magazine, March/April 2014 | Page 2

INS IDE STO RY Oil & analytics do mix From the boardroom to the oil field, from healthcare to manufacturing, analytics continues to expand its reach and its impact throughout the business world, but as many of the articles in this issue point out, the analytics profession and those who practice it are only just now scratching the surface of their true potential. Take the oil and gas industry, the subject of this month’s cover, for example. The industry in general, and exploration and production (E&P) companies in particular, faces many complex problems that could benefit big time from data-driven analysis and solutions, yet the adoption and application of analytics remains sketchy at best. In “Analytics in the oilfield,” Warren Wilson notes that while many E&P companies have embraced business intelligence and other analytics tools in their back offices, they are way behind the curve in terms of operations technology. Wilson, a long-time IT analyst in the E&P sector and an oil field roughneck in a previous life, says drilling data is routinely gathered in real time so that a rig can be shut down if problems arise, yet the data is then discarded, “foreclosing any opportunity to look for patterns that could 2 | A N A LY T I C S - M A G A Z I N E . O R G enable earlier problem detection and point the way toward better practices.” Along with discarding potentially valuable data, Wilson says the E&P sector also suffers from data fragmentation, furthering hampering analytical efforts. Atanu Basu follows Wilson’s article with an article that looks at how prescriptive analytics can reshape fracking in oil and gas fields. Basu, CEO of a company whose prescriptive analytics software focuses on improving oil and gas exploration and production, notes that current fracking practices are quite inefficient: Horizontal drilling and hydraulic fracturing recovers 20 percent or less of the oil in the shale rocks. That means drillers spent $31 billion in 2013 on suboptimal frack stages across 26,100 wells in the United States. Given the sky-high cost of oil exploration and production, and the potential for analytics to boost operational efficiency, E&P companies are leaving a lot of money on the table. Sure, oil companies make a ton of money, but why would they spend it on inefficient operations when they don’t have to? – PETER HORNER, EDITOR peter.horner@ mail.informs.org W W W. I N F O R M S . O R G