Analytics Magazine Analytics Magazine, July/August 2014 | Page 70

SO FTWARE S U R VE Y The future of forecasting Making predictions from hard and fast data. BY JACK YURKIEWICZ ere is an easy forecast to make: Forecasting will be part of our information flow for the foreseeable future. Forecasting is also a key topic in my “Decision Modeling for Management” course. In preparing the midterm exam for this past spring term, I wanted the students to analyze the enrollment figures for the Affordable Care Act and make some forecasts. The media has been talking about these enrollment figures since the rollout, and politicians have been making H 70 | A N A LY T I C S - M A G A Z I N E . O R G projections about them as well. In the course we covered various forecasting methodologies, including trend analysis. Thus, my plan for a midterm problem was to give the students the enrollment data and have them make a forecast for the May 1 enrollment deadline. Getting those enrollment numbers became obstacle number one. Figures 1 and 2 show some typical results of an Internet search. I found graphs, some better, more worse (look at the markers on the x-axis of the graph W W W. I N F O R M S . O R G