Data is becoming the
using data, but it involves
world’s new natural remore than simple data
source, and learning how
(or database) queries.
to use that resource is a
Analytics involves the use
game changer. …
of mathematical or scienAnalytics is not just a
tific methods to generate
technology; it is a way of
insight from the data.
doing business. Through
Analytics should be
the use of analytics, inthought of as a progressights from data can be
sion of capabilities, startcreated to augment the
ing with the well-known
gut feelings and intuition
methods of business inthat many decisions are
telligence, and extending
This article is adapte