Analytics Magazine Analytics Magazine, July/August 2014 | Page 61

Another way that you can jump into this is through Kaggle competitions, which I recommend to people if they are interested in understanding data science and who else is out there doing this kind of work and what they are doing. There are many tools out there. Certainly what INFORMS is doing is terrific. It’s important to keep your skills fresh and make sure you continue to learn. When it comes to giving general career advice, especially to younger candidates, my advice is this: prepare for three or four careers during your lifetime. In today’s world, it’s not good to specialize in one thing and try to stick with one company or one industry or one vertical application for your entire career. It’s incredibly dangerous, and it likely won’t carry you through a 35-year career. You need to be continuously learning something new. People should keep that in mind. INFORMS offers an analytics certification program (CAP). Is that a differentiator in the job marketplace? No two candidates are ever equal, but it can certainly help once there are enough employers out there who understand what it means to be CAP certified. I’m seeing people put various MOOCs (massively open online course) on their resumes now, along with Kaggle competition results. I have a candidate who A NA L Y T I C S actually got his job because of a Kaggle competition. The first couple of times he submitted his solution it was totally rejected, but as he continued to study the problem and resubmitted, he climbed up the leaderboard. Then he started getting calls and job opportunities because of his Kaggle rank. From your perspective, what does the future hold for data scientists and other analytics professionals? In my 30 years of experience, I have never seen anything like this. The opportunities for elite analytics candidates have never been better, and I think what we’re seeing now is just the tip of the iceberg. As I said earlier, I really think that my quantitative candidates are going to be running companies one day. Certainly the CMO (chief marketing officer) is going to be coming up through the analytics ranks. Now there’s all this talk about CAOs (chief analytics officer). I think the candidates I’m working with have a very strong chance – if they have leadership ability and the ambition – to advance up the ranks and continue to climb and run organizations at some point. Their quantitative skills are going to be unique and absolutely required to be a successful businessperson. It’s their time to shine. Peter Horner ([email protected]) is the editor of Analytics and OR/MS Today magazines. J U LY / A U G U S T 2 014 | 61