Analytics Magazine Analytics Magazine, July/August 2014 | Page 46

WH Y P ROJ E C T S FA I L KEY CONSIDERATIONS FOR DEEP ANALYTICS We live in an era of big data. Whether you work in financial services, consumer goods, travel, transportation, healthcare, education, supply chain, logistics or industrial products and professional services, analytics are becoming a competitive necessity for your organization. But having big data – and even people who can manipulate it successfully – is not enough. Companies need managers who can partner effectively with analysts to ensure that their work yields better strategic and tactical decisions. Big data with deep analytics is a journey that helps organizations solve key business issues and opportunities by converting data into insights to influence business actions and drive critical business outcomes. As organizations try to take advantage of the big data opportunity, they need not be overwhelmed by the various challenges that might await them. Managers will need to start their journey by [2]: Identifying clear business need and value. Almost everything needs to be a business rather than a technology solution. Before companies start collecting big Going Deep & Wide on big data with deep analytics for deep learning 46 | A N A LY T I C S - M A G A Z I N E . O R G W W W. I N F O R M S . O R G