Analytics Magazine Analytics Magazine, July/August 2014 | Page 41

Figure 2: Topic modeling treemap. infrastructure resources. Even when a machine goes down because of an unexpected failure, a new virtual machine is allocated for the application automatically. Dynamic scaling and load balancing: The cloud solution allows scaling out as well as scaling back an application depending on resource requirements. Multiple services running in tandem make the whole system computationally resource intensive. As resource demands increase, new role instances can be provisioned to handle the load. When demand decreases, these instances can be removed so that payment for unnecessary computing power is not required. A NA L Y T I C S Availability & durability: The cloud storage services replicate data on three different servers, guaranteeing it can be accessed at all times, even if a server shuts down unexpectedly. Better mobility: The application can be accessed from any place, as long as there is an Internet connection. There is no tight coupling with any physical server or machine. RESULTS Figure 2 shows a snapshot of the topic treemap generated in one run of the topic modeling algorithm (different topics are represented by different colors, with the areas representing occurrence frequency). J U LY / A U G U S T 2 014 | 41