CU STOME R R E LAT I O N S H I P S
Real-Time Text
Analytics
Cloud-based analytical engine yields instant insight
using unstructured social media data.
BY (l-r) AVEEK MUKHOPADHYAY
AND ROGER BARGA
I
nformation is generated in
today’s world more rapidly
than ever before, and it
will keep growing at an exponential rate. The rise of social media
combined with increased Internet penetration has led to a significant increase
in user-generated content in the form
of product reviews and feedback, blogs,
independent news articles, Twitter
and Facebook updates. The crux of
leveraging such data lies in identifying
patterns from it and using the data to
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