Analytics Magazine Analytics Magazine, July/August 2014 | Page 11

scientists in organizations with the right tools and insights. Conversations with analytics professionals reiterate our belief in some of the following must-haves that will elevate an organization’s e-commerce agenda to the next level: 1. Development of best-in-class tools and techniques are a must to build scalable solutions and tackle the optimization of key drivers. Over the years various products such as SAS have provided excellent development 4/25/14 12:51 PM but analytics_Layout 1environments, Page 1 every data scientist had to start from scratch and depend on their “personal” techniques to tackle new problems. However, in recent years, data scientists and organizations are now moving toward using templates and building packaged models and solutions to reuse and replicate technologies with ease. One of the first such pilot solutions within HP was developed for HPDirect.com’s demand generation function, where global analytics developed V.1 of a series of demand generation models. These models also paved the way for the development of Stand Out. Put yourself in a lucrative new career. Apply now for a master’s degree in business analytics or supply chain management. • Intensive nine month programs • World-renowned faculty • Experiential projects with industry clients • Personalized professional development www.leeds.colorado.edu/ms 303-492-8397 [email protected] A NA L Y T I C S J U LY / A U G U S T 2 014 | 11