scientists in organizations with the right
tools and insights.
Conversations with analytics professionals reiterate our belief in some of the
following must-haves that will elevate an
organization’s e-commerce agenda to the
next level:
1. Development of best-in-class
tools and techniques are a must to
build scalable solutions and tackle the
optimization of key drivers.
Over the years various products such
as SAS have provided excellent development 4/25/14 12:51 PM but
analytics_Layout 1environments, Page 1 every data
scientist had to start from scratch and
depend on their “personal” techniques to
tackle new problems. However, in recent
years, data scientists and organizations
are now moving toward using templates
and building packaged models and solutions to reuse and replicate technologies
with ease.
One of the first such pilot solutions within HP was developed for HPDirect.com’s
demand generation function, where global
analytics developed V.1 of a series of demand generation models. These models
also paved the way for the development of
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