Analytics Magazine Analytics Magazine, July/August 2014

H T T P : / / W W W. A N A LY T I C S - M A G A Z I N E . O R G DRIVING BETTER BUSINESS DECISIONS J ULY / AUGUST 2014 BROUGHT TO YOU BY: WHY ANALYTICS PROJECTS FAIL Key considerations for deep analytics on big data, learning and insights ALSO INSIDE: • Dark side of digital world • Real-time text analytics • Data scientists’ time to shine • The future of forecasting Executive Edge Hewlett-Packard V P Rohit Tandon: . . Six ways of value creation via E-commerce analytics