EXE CU TIVE E D G E
How analytics will drive
the future
Some businesses, afraid
of taking on new risks,
stick to their own market
niches and avoid new
ones – preventing their
abilities to be competitive
in the larger marketplace.
Others are blazing trails
using newer technologies,
data sources, modeling
approaches and electronic
connectivity to better
manage risks in an
increasingly mobile world.
BY MARTY ELLINGSWORTH
8
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Whether you’re steering an enterprise, championing an analytics program, driving a venture capitalfunded data-modeling product or piloting your own
consulting practice, there is no way you have not become aware of the promise of big data and bigger
analytics.
Companies often deal with an opaque marketplace where riskiness is rated less accurately in
some organizations than others. That said, some
businesses, afraid of taking on new risks, stick to
their own market niches and avoid new ones –
preventing their abilities to be competitive in the
larger marketplace. Others are blazing trails using newer technologies, data sources, modeling
approaches and electronic connectivity to better
manage risks in an increasingly mobile world. The
following framework helps identify how companies
are structured to compete on analytics.
SPECTRUM OF PREDICTIVE ANALYTICS
CAPABILITIES
Now we’re at the beginning of a long rally race of
analytic improvements – from newer, better data to
smarter, faster algorithms. Enhancements will include
broader, more scalable platforms and will access
A N A LY T I C S - M A G A Z I N E . O R G
W W W. I N F O R M S . O R G