Analytics Magazine Analytics Magazine, January/February 2014 | Page 6

DRIVING BETTER BUSINESS DECISIONS REGISTER FOR A FREE SUBSCRIPTION: http://analytics.informs.org 66 76 DEPARTMENTS 2 Inside Story 8 Executive Edge 14 Analyze This! 18 Forum 22 Big Dreams, Small Data 26 INFORMS Initiatives 66 Conference Previews INFORMS BOARD OF DIRECTORS President  Stephen M. Robinson, University of Wisconsin-Madison President-Elect  Robin Keller,
University of L. California, Irvine Past President Anne G. Robinson, Verizon Wireless Secretary Brian Denton, University of Michigan Treasurer Nicholas G. Hall, Ohio State University Vice President-Meetings William “Bill” Klimack, Chevron Vice President-Publications Eric Johnson, Dartmouth College Vice President Sections and Societies Paul Messinger, CAP, University of Alberta Vice President Information Technology Bjarni Kristjansson, Maximal Software Vice President-Practice Activities Jonathan Owen, General Motors V ice President-International Activities  Grace Lin, Institute for Information Industry Vice President-Membership and Professional Recognition Ozlem Ergun, Georgia Tech Vice President-Education Joel Sokol, Georgia Tech Vice President-Marketing, Communications and Outreach E. Andrew “Andy” Boyd, University of Houston Vice President-Chapters/Fora David Hunt, Oliver Wyman INFORMS OFFICES www.informs.org • Tel: 1-800-4INFORMS Executive Director Melissa Moore Meetings Director Laura Payne Marketing Director Gary Bennett Communications Director Barry List Headquarters INFORMS (Maryland) 5521 Research Park Drive, Suite 200 Catonsville, MD 21228 Tel.: [phone] E-mail: [email protected] 72 Five-Minute Analyst 76 Thinking Analytically Analytics (ISSN 1938-1697) is published six times a year by the Institute for Operations Research and the Management Sciences (INFORMS), the largest membership society in the word dedicated to the analytics profession. For a free subscription, register at http://analytics.informs.org. Address other correspondence to the editor, Peter Horner, [email protected]. The opinions expressed in Analytics are those of the authors, and do not necessarily reflect the opinions of INFORMS, its officers, Lionheart Publishing Inc. or the editorial staff of Analytics. Analytics copyright ©2014 by the Institute for Operations Research and the Management Sciences. All rights reserved. 6 | ANALYTICS EDITORIAL AND ADVERTISING Lionheart Publishing Inc., 506 Roswell Street, Suite 220, Marietta, GA 30060 USA Tel.: [phone] • Fax: [phone] President & Advertising Sales John Llewellyn [email protected] Tel.: [phone], ext. 209 Editor Peter R. Horner [email protected] Tel.: [phone] Art Director Jim McDonald [email protected] Tel.: [phone], ext. 223 Advertising Sales Sharon Baker [email protected] Tel.: [phone]