Analytics Magazine Analytics Magazine, January/February 2014 | Page 57

like never before to deliver better care for the population as a whole, as well as individual patients. Rajib Ghosh (rghosh@hotmail.com) is an independent consultant and business advisor with 20 years of technology experience in various industry verticals where he had senior level management roles in software engineering, program management, product management and business and strategy development. Ghosh spent a decade in the U.S. healthcare industry as part of a global ecosystem of medical device manufacturers, medical software companies and telehealth and telemedicine solution providers. He’s held senior positions at Hill-Rom, Solta Medical and Bosch Healthcare. His recent work interest includes public health and the field of IT-enabled sustainable healthcare delivery in the United States as well as emerging nations. Follow Ghosh on twitter @ghosh_r. REFERENCES 1. AHA Research Report, “Aggregate Total Hospital Margins, Operating Margins, and Patient Margins, 1991-2011”; http://www.aha.org/research/reports/tw/ chartbook/ch4.shtml 2. L.A. Green, et al., 2001, “The Ecology of Medical Care Revisited,” New England Journal of Medicine, Vol., 344, No. 26, June 2001; www.nejm.org/doi/ pdf/10.1056/NEJM200106283442611 3. Mark Hagland, “Slicing and Dicing the Populations Within Population Health: One Industry Expert’s View”; www.healthcare-informatics.com/ article/slicing-and-dicing-populations-withinpopulation-health-one-industry-expert-s-view 4. NEHI, “Improving Patient Medication Adherence: A $290 Billion Opportunity”; www.nehi.net/ bendthecurve/sup/documents/Medication_ Adherence_Brief.pdf BECOME A CERTIFIED ANALYTICS PROFESSIONAL www.informs.org/Build-Your-Career/Analytics-Certification ® Be among the first to become a Certified Analytics Professional (CAP®). Make plans now to take the profession's first analytics certification exam. BENEFITS OF CERTIFICATION • Advances your career potential by setting you apart from the competition • Drives personal satisfaction of accomplishing a key career milestone • Helps improve your overall job performance by stressing continuing professional development • Recognizes that you have invested in your analytics career by pursuing this rigorous credential • Boosts your salary potential by being viewed as experienced analytics professional • Shows competence in the principles and practices of analytics COST • $495 INFORMS Members • $695 Non-Members • Bundled rates with meetings available QUESTIONS? certification@mail.informs.org A NA L Y T I C S JANUARY 11 Northern Virginia MARCH 29 Boston, MA MARCH 30 Las Vegas, NV JANUARY 29 Tuscaloosa, AL MARCH 6 Philadelphia, PA JUNE 21 San Jose, CA APPLICATIONS • Prepare to apply by reviewing Candidate Handbook & Study Guide Draft • Arrange now to secure academic transcript and confirmation of “soft skills” to send to INFORMS UPCOMING CAP® EXAMS DOMAINS OF ANALYTICS PRACTICE Domain Description Weight* Business Problem (Question) Framing 15% I Analytics Problem Framing II 17% III Data 22% IV Methodology (Approach) Selection 15% Model Building V VI Deployment VII Life Cycle Management *Percentage of questions in exam 16% 9% 6% 100% N O V E M B E R / D E C E M B E R 2 013 | 57