Analytics Magazine Analytics Magazine, January/February 2014 | Page 42

ADVEN T U RE S I N C O NS U LT I NG not just extensions of what you already know well. And then how do you translate this knowledge into effective communication? Well … 14. Don’t always “be yourself.” This recommendation shocks people. Of course you shouldn’t pretend to be someone or something you’re not, right? Especially you shouldn’t claim expertise you don’t have. But consider how many former actors have succeeded in lines of work fa ȁɕ