C O N T E N T S
DRIVING BETTER BUSINESS DECISIONS
JANUARY/FEBRUARY 2014
Brought to you by
FEATURES
30
PREDICTIVE ANALYTICS IN THE CLOUD
By James Taylor
Research survey: Ability to deliver ROI solutions more cost-effectively
is driving cloud deployment.
36
ADVENTURES IN ANALYTICS CONSULTING
By Doug Samuelson
Eighteen things nobody tells you about solo practice that you need to
know before you take the plunge.
44
CERTIFIED ANALYTICS PROFESSIONAL
By Polly Mitchell-Guthrie and Scott Nestler
Usage guide for employers and clients answers key questions about
first-of-its kind CAP® program.
52
ANALYTICS & HEALTHCARE
By Rajib Ghosh
Apply predictive analytics to address population health management
and medication adherence problems.
58
MISSING VALUES
By Gerhard Svolba
The origin, detection, treatment and consequences of missing values in
analytics.
36
44
SPECIAL SUPPLEMENT
Certified Analytics Professional candidate handbook
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