RES EARC H SU R VE Y
Predictive analytics
in the cloud
Ability to deliver ROI solutions more cost-effectively is
driving cloud deployment.
BY JAMES TAYLOR
Decision Management
Solutions (DMS) recently
conducted research into
predictive analytics in the
cloud. Sponsored by FICO, Lityx and
SAP, the research has at its core a survey of more than 350 respondents from a
wide range of industries. Following up on
a 2011 survey, the 2013 results make it
clear that predictive analytics in the cloud is
becoming increasingly mainstream, with
broader and accelerating adoption.
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A N A LY T I C S - M A G A Z I N E . O R G
The most striking result is that the number of companies reporting a positive impact
from predictive analytics has risen dramatically since 2011. More than two-thirds of
this year’s respondents have seen a positive impact from using predictive analytics
in their business. It is also noticeable how
much greater the reported impact is in 2013
relative to 2011. In 2013, many more companies reported transformative or significant
impact than in 2011, while far fewer reported
no usage or no plans as shown in Figure 1.
W W W. I N F O R M S . O R G