Analytics Magazine Analytics Magazine, January/February 2014 | Page 24

CAL L FO R TO P I C S You have no data with which to accurately predict results such as operational efficiencies or inefficiencies. So you make assumptions, use some sort of data that is external to the new process, and then slowly transition to your direct data as you gather it. databases of data. Yet when they launch new products and services, they also start off with no direct data to work with when making their design, launch and planning decisions. If the new product is similar to ^\