MEMBER NEWS
AMS Wins National Communications Award
The Arkansas Medical Society has been awarded the Profiles of Excellence Award in Communications from the American Association of Medical Society Executives ( AAMSE ) for its marketing and communications efforts in the Our Fight is Against COVID campaign .
Given each year at the AAMSE annual conference , the Profiles of Excellence Awards recognize one AAMSE member organization that has achieved excellence in advocacy , education , membership , leadership , communications , and diversity , equity , and inclusion . With the ongoing global crisis , the 2022 Awards program was keenly focused recognizing the contributions the societies are making to the profession . The Communications award recognizes initiatives that disseminate an important message or promote a medical society ’ s mission through effective content and delivery methods .
In coordination with Little Rock marketing firm Magnum Holcomb Partners , AMS ’ s Our Fight is Against COVID campaign launched enhanced communications strategies to educate and prepare clinics to be successful participants in the vaccine promotion program and to promote the vaccine to the public .
Print and video materials were created to encourage vaccination , including the use of a vibrant social and digital media presence . In addition , AMS developed education and training tools for clinics shared on the AMS website , which also includes a vaccine finder of only medical clinics that is the only effort of its kind in the state .
AAMSE is a professional association for more than 1,500 medical society professionals throughout the country that advances the profession of medicine through education , communication of knowledge , leadership development , and collaboration . ■
AMS President Welcomes Freshman Class at UAMS
The Arkansas Medical Society sponsored lunch for the incoming UAMS M1 students on August 4 , 2022 at both the Little Rock and Northwest Arkansas campuses . AMS President Seth Barnes , MD , attended and welcomed the medical school students to this new journey in their career and shared with them the importance of membership in AMS .
Right : Olivia Tzeng , Vice Chair of the AMS Medical Student Section , with AMS President Dr . Seth Barnes .
56 THE JOURNAL OF THE ARKANSAS MEDICAL SOCIETY