AMNYTT Media Kit 2015 English | 页面 3

AMNYTT aims to offer both readers and partners a modern, user-friendly and efficient new channel. The way in which we present news and professional articles shall remain on a parallel with the technological developments in society. Our readers can already read our news on all digital platforms, whenever and wherever. Our platforms also have close links with social media such as Facebook, LinkedIn, Google+ and Twitter. Our news articles and publications are shared and linked throughout a major range of social media. At the time of writing, 44% of the readers of our digital magazine already originate from reference traffic, primarily social media. We are very confident that this trend will continue to grow in the years to come. An ever-increasing number of readers, in addition to our subscribers, are using links to our digital platforms. AMNYTT is in the process of making a significant digital footprint on society, and we aim to continue to grow so that more and more readers find links that take them to the messages published by ourselves and our partners. One natural element of our growth is the introduction in 2015 of much more live material on our digital platforms (including AMNYTT Dig ital Magazine) with video features and image carousels, both editorial and containing advertisements. This will provide both our readers and partners with far more exciting experiences and opportunities. We live in a nation that is at the forefront of technology exploitation, and this is reflected in our media habits. AMNYTT therefore promises to continue our efforts to be the most modern news channel within Norwegian industry; benefiting both our readers and partners. Eivind Omarhaug Managing Director KROHNE Instrumentation In our view, AMNYTT is the best digital media in our industry with the largest catchment area. We can verify that our customers read AMNYTT with great interest. As a result, we make active use of this media in our marketing – as a distribution medium for our customer magazine (E+H NYTT), as a source of advertising for new products, for press releases and other editorial material of interest to our customers. As AMNYTT is purely a digital media, it is evident that in terms of design and layout, it is tailored to its purpose. There are few quality media channels in Norway presenting news and editorial material at the level we at KROHNE Instrumentation feel is required. AMNYTT with its website and digital magazine is able to meet our requirements perfectly. They have achieved a good balance between editorial material, news and advertisements. The readers get a good overview of relevant development trends in the industry and profession. AMNYTT does a great job of covering relevant events in the industry. KROHNE Instrumentation is very satisfied with our cooperation with AMNYTT. We believe that AMNYTT is highly valued within the automation industry and is the perfect media for our two industry associations, IFEA and NFA. We wish AMNYTT, all their advertisers and readers a wonderful year of reading in 2015. Endress+Hauser AS shall do their bit to ensure the magazine keeps its high profile! Lars Annfinn Ekornsæter Managing Director Norsk Forening for Automatisering (Norwegian association of automation companies) Our opinions are substantiated by the nationwide media survey carried out by the national association of media companies and presented in the spring of 2014, which mainly concluded that the popularity of printed media is continuing to fall while digital media has sustained an impressive rate of growth. Tore Sandvoll Managing Director Endress+Hauser AS AMNYTT is devoted to digital platforms. Our decision in January 2012 to move away from printed magazines to a digital format was based on detailed surveys of the future of the media. Now, three years down the line, we have gained valuable experience and are all the more confident that both our present and future are digital. We have therefore recently made extensive investments in our digital platforms, ensuring they are the best quality, so that we can closely follow the strong growth in the digital media habits of today and tomorrow. What do our partners think? Henning Grorud Managing Director Phoenix Contact AS What does AMNYTT think? The NFA is an independent and non-profit member association for the automation industry. Phoenix Contact has a long-lasting and mutually beneficial relationship with AMNYTT, as a loyal advertiser and subscriber over many years. AMNYTT has readers from a number of our most important market segments, allowing us to reach our customers and successfully communicate our products and services.   We are attracted to AMNYTT because of their hard work in targeting web technology, which is in line with our own marketing strategy. www.amnytt.no Several hundred enterprises are members of our association, representing all areas of activity within industry in Norway. Our members, like us, are committed to efficient and profitable production, increased competitiveness, environmental protection and, not least, our profession. As an association, NFA recognises the true value of good professional journals that show the diversity, benefits and value of automation, for the good of society. AMNytt makes an important contribution to this with its editorial products.