Innovations in Video Analytics
Volume 9
Champions Edition
Mobile signals can are picked up by radio receivers at fixed positions , and using defined measurements and calculations , movement patterns and dwell times can be measured and analyzed
With mobile capabilities in place , retailers can use mobile data along with video and other data sources to analyze shopper behavior and to improve marketing and operations .
Retailers can use these data sources to improve their understanding of their customers .
What your in-store experience looks like to retail tracking systems
What does any of this have to do with data storage ? As stated earlier , retail is expanding the use of video in stores and adopting HD technology .
High-resolution cameras generate more data ( approximately 10 GB per day for a 2 MP , 1080p unit ), which is being retained longer to protect stores against litigation . Those factors alone are contributing to the growth in storage capacity .
They can better track people coming into their stores , how long they stay , and the way they move while they are there .
Innovations in Video Analytics
Video is essential to this effort . With video analytics , retailers can develop heat maps of their stores , showing locations where customers spend the most time , and they can monitor dwell time to gauge the effectiveness of displays and product placement .
In addition , video helps retailers evaluate queue times for checkout counters so staff levels can be adjusted to accommodate peak periods .
Ultimately , video analytics allows retailers to “ see ” their customers and more clearly understand how they behave , enabling them to make better decisions about merchandising , store layout , and operations — all so they can delight their customers , lower costs , and increase sales .
Quantum is a 2016 ‘ ASTORS ’ Homeland Security Awards Winner
In fact , the retail sector is projected to see a 39.1 % CAGR ( 2014-2019 ) in storage capacity shipped for use by video surveillance applications , according to IHS .
While important for surveillance , data storage in retail is essential for other reasons . As mentioned , retailers are using technology to improve in-store customer experience , to lower costs , and to generate more sales .
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