The Rise of the Tech-Savvy Shopper
Volume 9
Champions Edition in retail .
As a result , embracing mobile is an imperative for retail organizations . To do that , retailers are developing mobile apps and expanding wireless networks in stores .
According to RIS News , only 44 % of retailers have shopper wireless networks in place today , but 28 % plan to have the capability in place within the next 18 months .
Safety and loss prevention is only the beginning of the conversation in the innovative benefits video analytics and surveillance data are providing to the retail marketplace today
To address this threat , retailers are installing more cameras and adopting high-resolution , multi-sensor units to improve image quality and viewing coverage .
In fact , retail is the second highest ranking sector for adoption of high definition ( HD ) video camera technology , surpassed only by the commercial sector .
Retailers understand the value of surveillance data , and they are combining camera placement , high-res images , and advanced video management system ( VMS ) analytics to reduce theft through better object tracking , point of sale ( POS ) integration , and forensic searching capabilities . However , that ’ s only the beginning .
The Rise of the Tech-Savvy Shopper
Today , consumers are tech-savvy and mobile . They are comfortable with technology and accustomed to the convenience it provides .
They want access and engagement everywhere they go — and customer engagement has never been more important than it is today , especially
In-store apps to increase sales
That has benefits for both consumers and retailers .
Once the infrastructure is in place , retailers can gather more in-store data about shoppers , track their movement within the store , and push notifications on special promotions and offers to their mobile devices while they browse through the merchandise .
According to RIS News , traffic count ( 65 %), shrink ( 61 %), and conversion rate ( 52 %) are the top three in-store analytics KPIs tracked by retailers today .
Two other KPIs not being tracked as well — yet still important to know — are time spent in the store ( 23 %) and dwell time ( 10 %).
34