News from around the USA
first shared across NASCAR social and digital media channels .
NASCAR Unveils New Brand Identity and Premier Series Name and Logo
DAYTONA BEACH , FL - NASCAR today unveiled a new official brand identity which will replace the bar mark used by the sanctioning body since 1976 . The announcement was made in conjunction with the news that Monster Energy NASCAR Cup Series™ will be the new name of the sport ’ s premier series beginning January 1 , 2017 .
The new brand mark and Monster Energy NASCAR Cup Series mark , which prominently features the iconic Monster Energy logo , together represent a new era in NASCAR and were
The NASCAR brand identity has been in development since early 2016 as part of a broader effort to refresh the NASCAR brand . It was designed to pay tribute to the storied history of NASCAR , incorporating elements of all four previous marks since the company ’ s inaugural season of 1948 .
USAC PARTNERS WITH ARDC FOR 19-RACE EASTERN REGIONAL MIDGET SLATE IN 2017
The United States Auto Club and the American Racing Drivers