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NASCAR Unveils New Brand Identity and Premier Series Name and Logo
DAYTONA BEACH, FL- NASCAR today unveiled a new official brand identity which will replace the bar mark used by the sanctioning body since 1976. The announcement was made in conjunction with the news that Monster Energy NASCAR Cup Series™ will be the new name of the sport’ s premier series beginning January 1, 2017.
The new brand mark and Monster Energy NASCAR Cup Series mark, which prominently features the iconic Monster Energy logo, together represent a new era in NASCAR and were
The NASCAR brand identity has been in development since early 2016 as part of a broader effort to refresh the NASCAR brand. It was designed to pay tribute to the storied history of NASCAR, incorporating elements of all four previous marks since the company’ s inaugural season of 1948.
USAC PARTNERS WITH ARDC FOR 19-RACE EASTERN REGIONAL MIDGET SLATE IN 2017
The United States Auto Club and the American Racing Drivers