American Racing News Vol 1, Issue 2 Issue 8 | Page 4
By Dennis Keeley | [email protected]
Welcome to our
Grandstand Edition
Before we turn the corner into a
new year, I wanted to take this
opportunity to wish all of you a
Merry Christmas and a Happy
New Year.
A little over twenty years ago I
launched my first publication. It
was my first venture into
publishing, and I had no clue on
what I was doing. I did the layout
all by myself and proudly brought
my artwork to the printer. I finally
got my newspapers back the
night before I planned to debut
it at the local race track.
Much to my horror, the print was
huge. It was over twice the size
of a normal newspaper. How
embarrassing. I had spent over
$5,000 on the printing so there
was no way I could fix this
blunder.
I took a car full of newspapers to
the track and figured what the
hell, it was all I had and I couldn’t
turn back now.
After the first break in the racing
action, a man approached my
table and said, “ I love the large
print. The grandstands are kinda
dark but, I can read your paper
with no problem.” Another man
standing close enough to hear us
agreed and asked, If the large
print was normal, or if it was a
special grandstand edition?
Fast forward 20 years, I
discovered that roughly a third of
you are reading this on your
phones. Now that is a pretty tiny
screen to try to read a magazine
on so, I decided to bring back the
Grandstand Edition.