American Racing News Vol 1, Issue 2 Issue 7 | Page 13

MOTORSPORTS MARKETING AND SPONSORSHIPS EXPLAINS WHAT
SPONSORS WANT FROM THEIR INVESTMENT IN RACE TEAMS
Lucas Oil PR - Lucas Oil's Alex Striler publishes Motorsports Marketing and Sponsorships to help
racers raise money from sponsors.
As of September 2016, the book is
being used at Vanguard University
in the business school’s Action
Sports Marketing class.
"Many of us at Lucas Oil are frequently approached by racers trying to raise money. Ironically,
many of them offer exposure in
return for sponsorship. Lucas Oil
operates eight racing series, produces over 300 hours of television
annually, entitles the Lucas Oil
Stadium, owns the Lucas Oil
Speedway, the Lucas Oil Racing TV
Network and MAVTV... we really
don‘t need another team to give
us exposure. There are a variety of
different things they can do for
us—and their other sponsors
that would create a lot of value,"
Striler said, "This book is my attempt to help teams uncover
these hidden assets. If every team
out there can double or triple
their sponsorship income, then
motorsports will continue to
grow, and Lucas Oil is spearheading that grassroots growth."
Motorsports Marketing and Sponsorships contains advice from
over 30 professional racers and
marketing executives on how to
design decks and create proposals, discuss return on investment,
value tangible and intangible assets, create effective social media

and publicity campaigns, work
with agents and agencies, produce
Proof of Performance reports, differentiate between advertising,
marketing, and branding, the responsibilities of being a company's
brand ambassador, and basing
sponsorship prices on value, not
costs. It contains input from marketing executives from Rockstar
Energy, Toyota, Ford, Chevrolet,
K&N, Makita Power Tools, Mac
Tools, Monster Energy, Lincoln
Electric, SEMA, Safety-Kleen, Hewlett-Packard, Troy Lee, 4 Wheel
Parts, Permatex, Speedco, and other companies.
Motorsports Marketing and Sponsorships also includes money- raising tips from several professional
racers, including John Force,
Brian Deegan, Ken Block, Ron
Capps, Tanner Foust, and Ricky
Johnson.
Motorsports Marketing and
Sponsorships is available on
Amazon.com.

Editors note: I received a copy of this
book and I must say
say that I am impressed. Alex truly
knows what he
talking about.
This book
covers the
principals of

is

sports marketing and sponsorship in a clear concise
way.
No hype, just expert advise
from a seasoned pro.
We are approaching the offseason for most series. Now
is the perfect time to pick up
this book and get started
with a well thought out
sponsor search.