American Racing News Vol 1, Issue 2 Issue 5 | Page 17

NHRA | Team PR Mopar and Pennzoil will sponsor the NHRA Top Fuel dragster driven by Leah Pritchett at select events in 2016 and debut the blue Omega M on her Don Schumacher Racing entry at the 37th annual Mopar Mile-High NHRA Nationals, July 22-24, at Bandimere Speedway in Denver. The announcement brings the Mopar brand back to winning roots first fueled by drag racing icon “Big Daddy” Don Garlits, who captured the majority of his Top Fuel championships and event wins under Mopar Hemi power. The new Top Fuel machine also expands the Mopar presence in the NHRA Mello Yello Drag Racing Series. The brand now serves as a sponsor in three of the four NHRA Pro classes, including Matt Hagan’s NHRA Funny Car and Pro Stock entries piloted by Erica Enders and Jeg Coughlin Jr., and also remains deeply involved in supporting NHRA Sportsman racers, introducing last year the next generation of its modern-day package car, the Mopar Dodge Challenger Drag Pak. “We are extremely excited to team up with our partners at Pennzoil in our return to competition in the Top Fuel class,” said Pietro Gorlier, head of parts and service (Mopar), FCA-Global. “A key part of Mopar’s DNA has always been going fast at the track. We welcome Leah Pritchett to the Mopar team and will cheer her on as she drives us forward in Top Fuel.” The association with Pennzoil extends an already robust global business relationship between the two brands. Shell supplies bulk and packaged oil and transmission fluids for Mopar in the United States, Canada, Mexico, and many additional countries throughout the world, and Pennzoil is the approved factory-fill for Chrysler, Dodge, Jeep, and Ram vehicles. Pennzoil is also a major associate sponsor on Hagan’s Mopar Express Lane Dodge Charger R/T Funny Car. “Pennzoil has not only a long and storied history as a supporter of motorsports but specifically an impressive sponsorship of a roster of amazing drag racers, including legends like Don Prudhomme and Eddie Hill,” said Jesse Campos, director of OEM marketing, Shell Lubricants. “The partnership with Don Schumacher Racing provides Pennzoil with the ability to test existing and new motor oil technology developed by Pennzoil’s industry-leading scientists in order to gain insights from the track and to aid in the production of innovative lubricants for consumer vehicles in the future. This is coupled with the growth of the NHRA audience on FOX Sports 1 and the timing of Leah’s relationship with Pennzoil to begin at Denver, which will feature the first live network coverage of NHRA on FOX and mark the first time an NHRA event ever will be broadcast live on one of the four major networks. We are honored to have Leah carry our brand forward with DSR and Mopar for 2016.”