American Racing News Vol 1, Issue 2 Issue 4 | Página 4

Bench Racer By Dennis Keeley Who Is The Modern Race Fan? We now live in a world that is instant, exciting and impatient. Attention spans are short and the appetite for excitement is high. Today’s fan has multiple entertainment sources begging for their attention. In order to gain fans, we need to grab and keep their attention. I think NHRA with its 10,000 horsepower 3 second blasts and sprint car sanctioning bodies like USAC and AMA Flat Track, with their multiple short heat races, have a great opportunity to captivate the short attention span of the modern race fan. American Racing News is a bright,bold, colorfull glimpse into the world of racing in the USA. The modern race fan has grown up with on demand news and entertainment. They’ve seen every possible death defying stunt imaginable on YouTube. These fans are hard to impress with the danger element of racing and get bored easily. It is best to provide non-stop action and constant drama. Each issue will bring you a variety of series,stars and cars (or bikes) that make us die hard racing fans. Also, the moment the action on the track pauses, this fan will burry their nose into cell phones or tablets so you had better give them something to look at online during your event. Subscriptions and back issues are available at americanracingnews.com Promoters need a fast paced show with minimal downtime and plenty of stimulation to keep this fan’s attention. They need live online updates and entertainment options. We too try to please the modern race fan with short informative articles and bright, bold, colorful photos that paint a picture of what is going on with racing in the USA. If you have a press release that you would like to submit for consideration, please send it to: [email protected] We all know a modern race fan. So, the next time you get a chance, point out the details that make racing great. Show them the perfect welds, the neatly ran wires and hoses, the beautiful paint. Show them that the fastest sport in the world is worth slowing down enough to study the details. DenKel Media DIGITAL PUBLICATIONS Remember, that no matter how long you have been a fan, you too were a modern race fan at one time. __________________________ [email protected] 4 | American Racing News | Bench Racer