American Racing News Vol 1, Issue 2 Issue 3 | Page 23

Not many other forms of racing
enjoy the saturation of multi vehicle sponsorship as the NHRA.
Sure, Formula One mandates
multi car/ sponsored teams, but
the NHRA have no such requirements.
Companies like Summit Racing
Equipment and Lucas Oil Products do this because they know
the impact of having two or
more competitors running sideby-side.
Keeping the multiple entry sponsorships in the same team likely
decreases the cost of sponsorship per vehicle by sharing team
resources.
If your company wants to get
maximum exposure, try multiple
team sponsorships in NHRA or
other drag racing series.
After all, these companies and
others find multi-entrant sponsorships a smart investment.

Deliver?

Drag Racing | American Racing News | 23