American Racing News Vol 1, Issue 2 Issue 2 | Page 18

Photo Courtesy of NASCAR.com

on Sept 4, 2010, at Atlanta with Jamie McMurray,
July 4, 2014, at Daytona with Kasey Kahne, and April
23, 2016, at Richmond with Dale Earnhardt Jr. Hellmann’s announced this weekend that it has extended its partnership with JR Motorsports through
2018.
3 – Drivers in which Dave Elenz has scored victories
with. They include Kevin Harvick (2), Chase Elliott
(1), and Earnhardt Jr. (1).

Banana, Mayo and Marketing Genius
It doesn’t matter who’s idea it was, the sport’s
most popular personality celebrating a big win
with his sponsor’s (Helmmann’s) product is a
marketing grand slam.
Drivers (including Jr) have celebrated with sponsored products like Coke and Pepsi or Bud and
Miller, but the oddity of a banana and mayo
sandwich is almost as much of a story as the
win.
Whoever thought of this, our hats are off to you.

Photo Courtesy of NASCAR.com

18 | American Racing News | Volume 1, Issue 2

3 – Teams in which Earnhardt Jr. has won NXS races
with. They include Dale Earnhardt Inc. (21), Richard
Childress Racing (2), and JR Motorsports (1).

1 – Wins by Earnhardt Jr.
in a JR Motorsports car.