American Patriots Unsung Magazine Issue 6 - Page 78

The common thread that creates the common bond among the readers of Overland Journal is the adventure of places less traveled; the ability to learn about and then plan for that next adventure of their own, or to live vicariously through those who do. “We reach two million people every month,” McVickers said, “between our printed publication, digital publication and various social media platforms.” An ever-growing number of Americans are finding solace in the sanctity of the overland experience. According to McVickers, “This type of expeditionary and self- sufficient travel benefits from 4WD vehicles that can traverse a wide range of adverse terrain. The use of a 4WD is not about conquering obstacles but rather to have the capabilities to keep going rather than turning around when the trail gets rough.” Historically speaking, “overlanding” is a term that originated in the Australian Outback to define the long distance movement of livestock to new grazing 79 78 The Overland Journal has been sharing the world with its audiences since the Spring of 2007. Its pages are replete with stunning images, interesting stories, and insightful product reviews that have inspired millions around the world for a little over a decade. These folks tout their experience as a team that’s ‘visited seven continents,’ traversed 140 countries, and have over 354 years of combined experience among their team in mechanized overlanding. Brian McVickers, the Chief Business Development Officer at Overland Journal, told me, “Everyone involved with starting and building this magazine are world travelers, explorers, and adventurers. We love venturing into the unknown to explore new environments and cultures. At the time we launched the publication, there were no publications on the market that focused on overlanding. We found a niche and filled it. We are very grateful that it worked! It’s readers hail from around the world and from every walk of life.”