The 1963-founded, Las Vegas based Specialty Equipment Market Association Show( SEMA Show, November 3-6, 2026) says it is expanding its powersports industry presence by launching a dedicated Powersports / Side-by-Side( SxS)/ Lifestyle section. " This strategic expansion creates a unified home for the rapidly growing intersection of the automotive and powersports communities." Not SEMA ' s first attempt to get into the powersports industry expo game, it says the initiative is a " direct response to clear market demand and the evolving habits of the modern enthusiast. " SEMA research confirms that the crossover between these worlds is seamless: the vast majority of enthusiasts do not limit themselves to a single vehicle type, often owning a combination of modified trucks, SUVs and various recreational powersports vehicles." SEMA Vice President of Events Tom

Gattuso describes this step as a " bold step forward in SEMA ' s mission to serve the entire enthusiast ecosystem. Powersports has always been an integral part of SEMA ' s DNA, and we are now providing this community with the dedicated platform it deserves. By integrating powersports and related lifestyle products into our

Show floor, we are creating a more powerful, unified resource for the aftermarket. " This move celebrates the natural synergy between automotive and outdoor recreation, ensuring our members have the advocacy, resources and product discovery platform they need to thrive in a modern, evolving market." Located in the West Hall, the section

will highlight a " diverse range of categories," including Motorcycles and dirt bikes, Side-by-Sides, Trailers and tow vehicles, and related adventure lifestyle gear and accessories. " Attendees can expect an immersive and highly interactive experience that mirrors how they actually live and work," said SEMA Trade Show Director Andy Tompkins. " By grouping powersports and lifestyle gear alongside our world-class truck and off-road sections, we are providing an unmatched opportunity to see the latest in the adventure market." According to SEMA Research, 60 % of specialty-equipment manufacturers already produce products for at least one type of powersports or recreational vehicle, while 47 % of retailers and installers sell to these segments. As with the MIC, SEMA places advocacy at the top of its agenda.

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