American Motorcycle Dealer AMD 250 May 2020 | Page 15

LeMans Brings E-Bikes and E-Bike PG&A
Category to Powersports Distribution
At its recent 2020 NVP Product
Expo in Louisville, Kentucky,
LeMans Corporation, parent
company to Parts Unlimited and
Drag Specialties, brought in
renowned high-end mountain
bike innovator INTENSE LLC to
showcase its new moto-inspired
concept E-mountain bike.
"A forum was provided for
dealers and vendors to share
their experience with and
opinions on this emerging
market. The INTENSE Tazer MX
E-bike was met with great
interest and sparked many
discussions on and off the expo
floor as the E-mobility category
starts to gain a foothold in
powersports dealerships across
the country."
"Pedal-assist bicycles are
quickly becoming a significant
segment in our industry," said
Jeff Derge, VP of Sales for
LeMans. "Many of the
motorcycle OEMs are now
selling E-bikes in Europe and
the U.S.A. and offering models
www.AMDchampionship.com
that cover many riding styles. E-
MTB, road, gravel, commuter
and urban are some of the most
popular styles that are
interesting for the powersports
channel.
"Mark your calendars - we will
be launching the INTENSE Tazer
MX and an initial line of PG&A
at our 2020 Fall NVP Expo in
Madison, WI, on August 22nd
and 23rd. We'll have products
and experts on hand to speak
with dealers about this new
category, and like always we
will have the top brands and
manufacturer representatives
showing their new and top-
selling products from every
category in powersports and
American V-twin."
"INTENSE has always engaged
in and been inspired by
motorsports, with motocross
and off-road motorcycling
closely tied to our company's
history and products," said
INTENSE CEO Jeff Steber. "With
the development of the Tazer,
we created a true E-
performance category in
bicycling – innovating how E-
MTBs ride and perform while
elevating the overall
performance of the entire
segment. With our new
partnership with Parts
Unlimited, we will be able to
deliver a powersports industry-
specific Tazer model to
motorsports dealerships that's
made just for them."
LeMans says it "welcomes this
opportunity to bring awareness
and products of this growing
market to our network of
dealers."
AMERICAN MOTORCYCLE DEALER - MAY 2020
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