American Motorcycle Dealer AMD 250 May 2020 | Page 10

LATEST NEWS STACYC Inc. and AFT Strike Official Partnership ODI Named AFT Official Grips and Handlebars Riverside, California specialist ODI has been named the Official Grips and Handlebars sponsor for the 2020 series. "We've come to know Flat Track racing as America's oldest foundation for professional motorcycle racing," said Johnny Jump, Powersports Sales & Marketing Manager for ODI Grips. "The racing is pure, hardcore, high-speed and very intense. "We want to put ODI Grips into the hands of these racers at this level of competition. Our goal is to provide these riders with the most control and the most confidence available for racing at these speeds. Introducing our Lock-On grip system and Podium series handlebars to the teams, riders and families that live and breathe this sport is our primary objective. "AFT has provided us all this platform, and we intend to utilize it to its fullest extent. We are proud to be a part of the series and look forward to delivering the most solid product to the racers." www.odigrips.com AFT has announced a newly forged partnership with STACYC Inc. - the creator of the original and patented children's electric balance bike. Since its inception in 2016, STACYC has made a significant impact in the market by introducing kids, ages 3-7, to motorcycles in a less intimidating and more engaging way. The original STACYC EDRIVE model was specifically designed as a tool to bridge the gap from pushbikes to motorcycles by giving kids a bike that allows them to learn balance, throttle control and braking at their own pace, on an extremely lightweight and low- impact platform. Now owned by Harley-Davidson, Mike Dettmers, Director of Business Development for STACYC Inc, said: "Our mission is pretty simple - create the next generation of riders globally. "We know that providing kids an experience that they will never forget is a big part of truly capturing their attention in a world full of distractions. Allowing kids the opportunity to race on the same track as the pros becomes an experience that is burned into their memories for a lifetime. The love for two wheels runs deep in the veins of the STACYC crew and we are working hard to pass that stoke onto the future enthusiast of our sport. AFT is an amazing program and Flat Track is an epic discipline. We are excited to do our part to drive more and more kids to the excitement of motorcycles." No stranger to the AFT series, STACYC has become a fan favorite after multiple demo rides and exhibition races at select AFT rounds in 2019. Fans can look forward to an expansion of this partnership with STACYC demos and activations present at the 2020 Daytona TT, Texas Half-Mile and So-Cal Half-Mile events. The Texas HM and So-Cal HM events will also feature STACYC exhibition races. Drag Specialties Renews AFT Partnership AFT has renewed its partnership with Drag Specialties and Parts Unlimited as the Official Powersports Distributor of American Flat Track. The Wisconsin based company was a prominent presence at AFT events in 2019 and will continue to do so in the coming season. "As the world's largest distributors of aftermarket accessories, fans will naturally recognize the Drag Specialties and Parts Unlimited branding from their favorite motorcycle retailers. The sister brands have become the most trusted names in the industry, Drag Specialties dominating aftermarket sales in 10 the American V-twin market and Parts Unlimited with its power present in the motorsports scene. AMERICAN MOTORCYCLE DEALER - MAY 2020 "A big thank you to Drag Specialties and Parts Unlimited for their continued support for American Flat Track," said Michael Lock, CEO of AFT. "With Drag Specialties focused on the H-D and V-twin markets and Parts Unlimited's expertise in both street and track, we know that AFT fans are covered whatever they ride." "Drag Specialties and Parts Unlimited are very happy to continue to support the sport and excited to be involved with American Flat Track for another two years," said Hylton Beattie, Global Motorsport Director for Drag Specialties. "2019 produced amazing racing in all classes, and we believe the racing in 2020 will be even better." www.AMDchampionship.com