American Motorcycle Dealer AMD 250 May 2020 | Page 23

THE BRADLEY REPORT
Spain: Total PTW Registrations Italy - March 2020 Motorcycle
-43.66% for March 2020
Registrations -69.18%
www.AMDchampionship.com
UK: Motorcycle Registrations
-22.19% in March 2020
22,449
Though hit slightly less
UK registrations YTD
hard than Spain and Italy
2020
2019
so far, the latest data 30,000
available from the MCIA,
-12.30%
the motorcycle industry
-12.78%
association in the UK, 20,000
shows that new
motorcycle registration
growth in the UK came to 10,000
a crashing halt in March
with sales down
TOTAL PTW
MOTORCYCLE
-22.19% for the calendar
month at 12,484 units,
having been +2.29% in January the S 1000RR topping the sportbike
(5,709 units) and +3.48 in February market and the R 1250 RT the leading
(4,254 units). For the YTD, the UK was Touring model. Honda is market leader
in the UK, followed by BMW, Yamaha,
-12.78% for Q1 at 22,449 units.
In PTW terms, the UK was -21.74% in Kawasaki, Triumph, KTM and Suzuki,
March (12,981 units), and was with Harley 9th and Ducati 10th.
-12.30% for the first quarter, having By way of context - motorcycle
been worth 16,586 units in March registrations in the UK grew slightly in
2019, +0.72%, with 100,472 units
2019 (-21.74%).
The largest single market sector in the sold. Many in the UK pointed to Brexit
UK remains 'Naked' style bikes, and general economic uncertainty,
followed by Scooters and the with consumer confidence low, as the
Adventure Sport sector broadly equal. reasons for the UK to lag so badly
Speed has historically been the name behind the 2019 and prior growth
of the game in the UK, but ever since seen in most other markets in Europe.
the 2008 financial crash, Supersport Along with Italy, France, Germany and
model sales are at a fraction of what Spain, the UK is one of Europe's 'Big
they were. The UK was worth over Five' markets (actually, the 5th largest),
1,400 'custom' style bikes in March.
who between them account for over
The top selling motorcycle in the UK in 80% of new motorcycle registrations
March was the BMW R 1250 GS, with annually in Europe.
March was going quite well in
Spain until around March 14,
which was when the Spanish
Prime Minister effectively
declared a state of emergency -
the market became paralyzed
straight away.
In percentage terms, ANESDOR
says that it should be noted that
until March 13 growth was
running at +37.8% and then fell
by -89% in the second half of
March.
Riano said: "With every day that
passes with the market closed,
any recovery becomes more
difficult for the companies in the
sector. In this emergency we are
going through, it is necessary to
take the appropriate measures to
minimize both the social and the
economic impact. It is necessary
to think about a crash plan to
recover the automotive and
motorcycle sectors if we want to
preserve jobs.
"ANESDOR is keeping the
communication channels open
with the Government of Spain
and, through ACEM in Brussels,
with the European Commission
with the objective of seeking
coordinated solutions in this
situation of health crisis - social
and economic."
Jose Maria Riano, General
Secretary of ANESDOR
The latest motorcycle
Italian registrations YTD
industry registration
2020
2019
statistics from ANCMA, the 60,000
motorcycle industry trade
association in Italy (and
-24.73%
owner of EICMA), do not 40,000
make good reading.
In motorcycle terms, March
-27.61%
20,000
was -69.18% at 3,855
units (compared to 12,507
units for March 2019 - the
TOTAL
L PTW
PT
TW
MOTORCYCLE
third highest month of last
year).
This followed a good start to 2020 with seller in Italy in Q1 was Honda Italia's
January +3.13% (6,817 units) and SH 150 (2,205 units), followed by the
February +12.70% (8,857 units). For Piaggio Beverly 300 ABS (1,374 units)
the year-to-date (first quarter), and the Yamaha TMAX (1,356 units).
motorcycle registrations in Italy are The top selling motorcycle was the
BMW R 1250 GS Enduro (779 units),
-27.61% (19,529 units in total).
In total PTW terms, March was -66.09% followed by the Honda Africa Twin
at 8,519 units (+27.27%/25,121 units (719 units), BMW R 1250 GS
in March 2019), and the Italian market Adventure, Yamaha Tracer 900 and
is -24.73% in total at 41,324 units Ténéré 700.
(54,900/+18.88% for Q1 2019).
For the record, the Italian market was
Scooter registrations for Q1 were +6.26% in motorcycle registration
-21.95% at 21,795 units YTD compared terms for 2019 at 98,883 units and
to 27,924 units for Q1 2019. The top +5.65% in total PTWs at 231,937 units.
Always the quickest to compile
its data, the latest new Powered
Two-Wheeler (PTW) registration
numbers from ANESDOR, the
motorcycle industry trade
association in Spain, the first
released for March, gives us an
insight into how the coronavirus
pandemic has already started to
affect the major markets in
Europe, and they do not make
pretty reading.
For context, Spanish PTW
motorcycle registrations were
+12.17% in 2019, with 194,663
units registered, the best market
performance in Spain since
before 2008.
The year was off to a good start,
with January +13.45% and
February +21.43%, and over
14,000 new PTWs sold in each of
the first two months of 2020.
Then it hit the fan. There were
16,201 registrations recorded in
March 2019, but for March 2020
registrations were down by
-43.66% at 9,128 units.
For the year to date, the first
quarter of 2020, the market in
Spain is -6.88% cumulatively in
PTW terms (38,047 units), having
been +18.69% (40,858 units) for
Q1 of 2019.
Statistically, the figures are even
worse in Spain when looking at
motorcycles alone. The market
there was -46.64% (7,997 units)
in March, having been
+19.28%/12,825 units in
February and +11.96%/12,373
units in January.
For the first quarter as a whole,
the motorcycle market in Spain is
-9.79% (33,188 units), having
been +18.13% (36,789 units) for
Q1 2019.
Jose Maria Riano, General
Secretary of ANESDOR, says that
AMERICAN MOTORCYCLE DEALER - MAY 2020
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