American Motorcycle Dealer AMD 248 March 2020 | Page 33

Twin Power - "Quality, Functionality and Value" Greg Blackwell, Chief Commercial Officer: "Improvements to the customer's experience, customer service responsiveness, fill rates, time to shelf, dealer website functionality and supply chain improvements are 'wins' that are already translating into sales." implementation of those solutions - institutionalizing them into the DNA of the organization "so that we can move on and never have to touch that topic again - once it's fixed it should stay fixed." Finally, he says that this process buys them the opportunity to "press the repeat button and select the next set of priorities to address." This is the simple, basic, fundamental and effective project management analysis and practical as well as strategic thinking of a man who has clearly been there before when confronting organizational dystopia. Hurrah! If Hugh Charvat can be said to have been the man to serve up the opportunity, then it looks like Bretschneider may well be the man to volley it. Reminding his audience that their owners include the retired teachers, police and firefighters who invest their retirement money through private equity funds of the kind that Monomoy, Contrarian and Blue Mountain operate, Bretschneider and Blackwell list improving the customer experience, the responsiveness of their customer service, fill rates, time to shelf, dealer website functionality, programs, dealer marketing and social media support and supply chain improvements as other substantial "wins" that are already in-play. However, in conclusion he circled back to that first key objective he has for the business - namely to improve the profitability improvement opportunities that Tucker's products and services represent for their dealers: "We can only be strong and profitable if we are helping you, the dealer, to be strong and profitable. With the backing of our vendors and our great team members we believe we are already on the right path and it will be my job and the job of our management team to keep us there." Industry veteran James Simonelli continues to guide the development of the Twin Power program with all the insights and assurance that comes from 30 years of specialty V-twin industry, racing and custom bike building experience - indeed 'back in the day' James used to buy and use Twin Power product himself. First launched in 1982 by Jim Thompson, Charlie Hadayia, Sr. and others at New England Motor Parts Company (NEMPCO), Twin Power quickly became synonymous with quality and performance at a fair price and being "created by bikers, for bikers." A first new print and online catalog since 2016 with 116 pages featuring "products for yesterday’s classics and today’s standards" from pistons for Ironhead Sportsters to high-tech Lithium-Ion batteries and oils designed specifically for American V-twin engines. Today, Twin Power has more performance parts for more model applications than ever - "each one tested in independent labs to ensure they fit and work as they should," says James, "all the while staying true to our philosophy - if we don't run it on our own rides, then we won’t sell it to you." www.twinpower-usa.com 'Techno Tracker' - It could be yours! Designed for Tucker V-Twin by Dan Riley at Gunn Design of Burnsville, Minnesota, the Tucker 'Techno Tracker' recently scored a showcase by BikeExif.com and was the featured bike at the 2020 Tucker Show. Riley got the air cooled Yamaha XS 650 parallel twin donor bike from Craigslist for a mere $650.00 and went 'bolt-on' using as many parts as possible from the Tucker catalogs, including ProTaper bars, TBR Comp S mufflers, Mikuni VM34 carb kits, with DNA filters from Greece, British made Talon hubs with Excel rims, Spanish made Galfer rotors and brake lines and 444 Series Progressive Suspension shocks. Having been on display at the One Show (Portland, Oregon), the bike will be shown at Mama Tried in March (Milwaukee), the Handbuilt show on MotoGP weekend at Austin, Texas, and the inaugural META Vision Moto Project (May 8 - 10, Denver, CO). After that one lucky Tucker Powersports dealer will win the 'Techno Tracker' and get to take it home! www.AMDchampionship.com AMERICAN MOTORCYCLE DEALER - MARCH 2020 33