American Motorcycle Dealer AMD 248 March 2020 | Page 33

Twin Power - "Quality,
Functionality and Value"
Greg Blackwell, Chief Commercial Officer: "Improvements to the customer's
experience, customer service responsiveness, fill rates, time to shelf, dealer
website functionality and supply chain improvements are 'wins' that are
already translating into sales."
implementation of those solutions -
institutionalizing them into the DNA of
the organization "so that we can move
on and never have to touch that topic
again - once it's fixed it should stay
fixed."
Finally, he says that this process buys
them the opportunity to "press the
repeat button and select the next set
of priorities to address." This is the
simple, basic, fundamental and
effective project management analysis
and practical as well as strategic
thinking of a man who has clearly been
there before when confronting
organizational dystopia. Hurrah!
If Hugh Charvat can be said to have
been the man to serve up the
opportunity, then it looks like
Bretschneider may well be the man to
volley it.
Reminding his audience that their
owners include the retired teachers,
police and firefighters who invest their
retirement money through private
equity funds of the kind that
Monomoy, Contrarian and Blue
Mountain operate, Bretschneider and
Blackwell list improving the customer
experience, the responsiveness of their
customer service, fill rates, time to
shelf, dealer website functionality,
programs, dealer marketing and social
media support and supply chain
improvements as other substantial
"wins" that are already in-play.
However, in conclusion he circled back
to that first key objective he has for the
business - namely to improve the
profitability
improvement
opportunities that Tucker's products
and services represent for their
dealers: "We can only be strong and
profitable if we are helping you, the
dealer, to be strong and profitable.
With the backing of our vendors and
our great team members we believe
we are already on the right path and
it will be my job and the job of our
management team to keep us there."
Industry veteran James
Simonelli continues to guide
the development of the Twin
Power program with all the
insights and assurance that
comes from 30 years of
specialty V-twin industry,
racing and custom bike
building experience - indeed
'back in the day' James used
to buy and use Twin Power
product himself.
First launched in 1982 by Jim
Thompson, Charlie Hadayia,
Sr. and others at New England Motor Parts
Company (NEMPCO), Twin Power quickly became synonymous
with quality and performance at a fair price and being "created
by bikers, for bikers."
A first new print and online catalog since 2016 with 116 pages
featuring "products for yesterday’s classics and today’s
standards" from pistons for Ironhead Sportsters to high-tech
Lithium-Ion batteries and oils designed specifically for American
V-twin engines.
Today, Twin Power has more performance parts for more model
applications than ever - "each one tested in independent labs to
ensure they fit and work as they should," says James, "all the
while staying true to our philosophy - if we don't run it on our
own rides, then we won’t sell it to you."
www.twinpower-usa.com
'Techno Tracker' - It could be yours!
Designed for Tucker V-Twin by Dan Riley at Gunn Design of Burnsville, Minnesota,
the Tucker 'Techno Tracker' recently scored a showcase by BikeExif.com and was
the featured bike at the 2020 Tucker Show.
Riley got the air cooled Yamaha XS 650 parallel twin donor bike from Craigslist
for a mere $650.00 and went 'bolt-on' using as many parts as possible from the
Tucker catalogs, including ProTaper bars, TBR Comp S mufflers, Mikuni VM34 carb
kits, with DNA filters from Greece, British made Talon hubs with Excel rims, Spanish
made Galfer rotors and brake lines and 444 Series Progressive Suspension shocks.
Having been on display at the One Show (Portland, Oregon), the bike will be shown
at Mama Tried in March (Milwaukee), the Handbuilt show on MotoGP weekend
at Austin, Texas, and the inaugural META Vision Moto Project (May 8 - 10, Denver,
CO).
After that one lucky Tucker Powersports dealer will win the 'Techno Tracker' and
get to take it home!
www.AMDchampionship.com
AMERICAN MOTORCYCLE DEALER - MARCH 2020
33