American Motorcycle Dealer AMD 247 February 2020 | Page 3

AMD •• AMD •• AMD FEBRUARY 2020 (#247) EDITOR-IN-CHIEF Comment - Harley Share Price Nearly Halved In Five Years .... 4 ROBIN BRADLEY [email protected] Ahead of the 2019 full year fiscals, Robin Bradley wonders whether Harley will be able to keep investors on-side for very much longer without some dramatic unit growth news. PUBLISHER SONJA WALLACE [email protected] GENERAL MANAGER SARA VINEY [email protected] HONDA - Showa, Keihin, Nissin Deal with Hitachi ......16 DESIGN & PRODUCTION DIRECTOR It has largely slipped by under the industry's radar but the Hitachi/Honda deal for three famous name parts makers could have profound long-term significance for Harley and other OEMs. BEN OAG [email protected] AMD WORLD CHAMPIONSHIP DIRECTOR NEIL BLABER [email protected] BMW - R 18 'Big, Bad Boxer' ........................26-28 PHOTOGRAPHERS The second prototype iteration of BMW's new 'Big Bad Boxer' is 1,800 cc of Cruiser Concept that is aimed directly at Harley-Davidson. ONNO WIERINGA MADNESS PHOTOGRAPHY, NL FRANK SANDER THUNDER MEDIA, DE Product Extra - Magnum Shielding ....................46 TOLL FREE… FROM USA/ CANADA: The New England brake lines and handlebars specialist has handlebar installs down to a fine art. TEL: 1-866 849 5704 FAX: 1-866 521 0099 If for any reason you can’t connect via our toll free numbers then dial TEL: 01144 1892 511516 Fax: 01144 1892 511517 PROGUIDE: The new, the best and the must-haves ...................... 34-58 5, Rendlesham Mews, Rendlesham, Woodbridge, Suffolk IP12 2SZ United Kingdom TEL: 0044 (0)1892 511516 FAX: 0044 (0)1892 511517 p.34 DISCLAIMERS No part of AMD may be reproduced or used in any way without permission. The views contained in AMD are not necessarily the views of the publishers; the views of the publishers are not necessarily the views of any third parties. Every effort is made to ensure that all material included is as accurate as possible, however, neither the publishers or any third parties can be held responsible for any erroneous statements, facts, figures or just plain silly or honest mistakes or inaccuracies, howsoever caused. All trademarks, brand names and other key words are used purely for descriptive purposes. No approval, endorsement of, or involvement in the contents of AMD is implied by the use of these or any other words, names or marks associated with all or any companies. All trademarks are openly acknowledged by AMD and by any third parties included in AMD. All AMD editorial content is just exactly that, independently sourced, compiled and written editorial content for which no financial or other beneficial transaction or other kind of relationship, contractual or otherwise, has been entered into. No consequential losses or any other liabilities are accepted arising from content of any kind in AMD, howsoever caused. p.36 p.50 p.51 p.52 p.54 ‘World Championship of Custom Bike Building’ is a registered trademark of Robin A. Bradley, POST MASTER AMD (ISSN 1465-7627) is published monthly by, 5, Rendlesham Mews, Rendlesham, Woodbridge, Suffolk, IP12 2SZ, United Kingdom. Subscription price $200 per year. Postmaster: Please send address changes to: AMD,, 5, Rendlesham Mews, Rendlesham, Woodbridge, Suffolk, IP12 2SZ, United Kingdom or e-mail to [email protected] Print by Warners Midlands bourne, lincolnshire, Gb ISSN 1465-7627 AMERICAN MOTORCYCLE DEALER - FEBRUARY 2020 3