American Motorcycle Dealer AMD 247 February 2020 | Page 24

SHOW Motorrad Burchard Buys the
ZONE 'Highway Hawk' and
SEPTEMBER
Wharf Rat Rally
Digby, Canada • Sep 2-6
Glemseck 101
Leonberg, Germany • September 4-6
European Bike Week
Faaker See, Austria • Sep 8-13
Cherokee Blue Ridge Run
NC, USA • Sep 11-13
New Order Chopper Show
Kobe, Japan • Sep 20
OCTOBER
Mondial de la Moto
Paris, France • Oct 1-11
AIMExpo
Columbus, OH, USA • Oct 1-4
Artistry in Iron
Las Vegas, NV, USA • Oct 1-4
'Ledrie' Brands
German custom parts and accessory
specialist Motorrad Burchard (based
near Bielefeld) has purchased the
intellectual property and brand rights
to the Dutch 'Highway Hawk' custom
parts and 'Ledrie' luggage and
accessory brands.
A specialist in custom parts and
accessories for Japanese custom style
bikes and cruisers, Harleys and
Triumphs, founded in 1980, Motorrad
Burchard was founded by Giselher
Burchard and, since 2016, is owned
and operated by his son Sebastian.
"The opportunity to buy these great
brands was one we are very proud to
have been able to accomplish," said
Sebastian. "We have been working
with Highway Hawk for around 20
years and now, as an addition to our
existing business in the custom
market, we see a great future for this
great brand.
"There is an irresistible synergy
between what we already do and
taking the Highway Hawk brand
forward. We will be concentrating on
highlighting the products and
simplifying the process around the
product portfolio. We see this
acquisition
as
significantly
strengthening the positions of both
Motorrad Burchard and Highway
Hawk in the Japanese custom and
cruiser parts and accessory sector.
"Product availability will be
significantly increased, and delivery
times significantly reduced. The terms
INTERMOT
Cologne, Germany • October 8-11
From left: Sebastian Burchard, Managing Partner, Motorrad Burchard; Kin
Chim, Managing Partner, Motolux; Henk Robbertsen, Managing Partner,
Motolux; Giselher Burchard, Managing Director, Motorrad Burchard
AMD World Championship of
Custom Bike Building
Cologne, Germany • October 8-11
Biketoberfest
Daytona Beach, FL, USA • Oct 15-18
Motorcycle Trade Expo
Stoneleigh Park, UK • Oct 18-20
Oslo Motor Show
Oslo, Norway • Oct 23-25
Roadrider MKII Sport
Touring Motorcycle Tire
Melksham, UK based Avon Tyres has
launched its eagerly anticipated
NOVEMBER
SEMA
Las Vegas, NV, USA • Nov 3-6
EICMA
Milan, Italy • Nov 3-8
*Bigtwin Bikeshow & Expo
Houten, Netherlands • Nov 5-8
Salao Duas Rodas
Sao Paulo, Brazil • Nov 17-22
DECEMBER
Custombike
Bad Salzuflen, Germany • Dec 4-6
Yokohama Hot Rod Custom Show
Yokohama, Japan • Dec 6
24
of business for Highway Hawk dealers
will remain unchanged and continue
as agreed."
Giselher Burchard, who is returning as
Managing Director for Development
and Production, sees himself as "back
to my roots." He knows the Highway
Hawk product line and brand values
"like no other." "My job will be to
develop technical products for the
Highway Hawk line and implement
new product ideas. As a first
innovation, our existing procedures
and quality control mean we can
provide products such as the
footboards with an ABE certificate.
"At Motorrad Burchard, products are
developed on highly specialized
CAD/CAM systems and then
manufactured on state-of-the-art
laser, turning and milling machines.
This gives the company the ability to
react quickly and adequately to the
requirements of its customers and not
only to follow the development of the
market, but also to lead it."
In the United States, the Highway
Hawk range remains exclusively
available from Aeromach of
Charlotte, NC.
www.aeromachmfg.com
www.highwayhawk.com
Dominic Clifford, Global Avon
Motorcycle Manager, said at the
launch event that "the Roadrider
MKII will enable us to build on the
success of the original Roadrider -
our design team has done a brilliant
job."
AMERICAN MOTORCYCLE DEALER - FEBRUARY 2020
Roadrider MKII sport touring
motorcycle tire - "which brings several
design
and
performance
improvements over its predecessor."
Key benefits are said to include better
grip in wet and dry conditions, reduced
wear and shorter braking distances
and "wet testing indicates a sizeable
improvement in stopping distance
compared to the Avon Roadrider."
By introducing an updated sport
touring tire, Avon Tyres is aiming to
cement its position as a leading player
in the market - its Roadrider tire is
factory-fitted to Royal Enfield's 350 cc
bikes.
Overall, the Roadrider MKII is available
in 31 sizes and 37 specifications,
covering H and V speed ratings and
universal options - "in addition to the
expanded size offering, a classic tread
and sidewall appearance makes the
tire suitable for bikes of all ages."
Dominic Clifford, Global Avon
Motorcycle Manager, said: "The
Roadrider MKII will enable us to build
on the success of the Roadrider. Our
design team has done a brilliant job to
take the many successful elements of
the Roadrider and improve them
further. Given the strong benchmark,
this was no mean feat."
www.avonmotorcycle.com
www.AMDchampionship.com