American Motorcycle Dealer AMD 246 January 2020 | Page 38

RSD Apparel 2020 - "Clean, Stylish, Subtly Branded Riding Gear" 'F*ck Luck' The 2020 Roland Sands Design (RSD) apparel program, available through Tucker Powersports, remains " true to the focus of on-bike function and off-bike wearability," according to the company. "Clean, stylish, subtly branded riding gear - that is what riders expect from RSD and that is what we deliver. Quality, comfort, fit, finish, protection and style - it is a recipe that gets better in time if you stay true to your roots, learn from your customers and work to improve on what you have learned." For 2020, RSD says they have put together a diverse offering of premium riding apparel, including an innovative denim capsule collection that delivers "superior on-bike protection and off-bike wearable, classic silhouettes," as well as the limited edition 'Camo' waxed cotton collection and the 'Gunmetal' leather collection. “I’m really excited to get our new apparel range launched, the new 'Tech Denim' styles we’ve developed are going to do well. Comfortable two-way stretch denim in classic work wear styled pieces, but which will protect you in case things get sideways,” said Roland Sands, President at RSD. “We developed the new range in capsule type releases as a way to create storytelling behind each new offering. The limited edition 'Camo' collection is super unique and borrows inspiration from street wear and the new 'Tech Denim' product is awesome, combining classic, stylish denim styles with technical abrasion resistant fabrics for protection and two-way stretch Cordura for comfort,” said Rob Ramlose, VP Apparel for RSD. The heritage portion of the collection "remains true to the DNA of the brand with features like included removable armor and strategic ventilation with uncompromising wearability. RSD realizes not everybody wants to wear the same gear, so we’ve further expanded both its textile and leathers range to bring more diversity to the collection, always keeping function and form in mind." 38 "The 'F*ck Luck' collection is a nod to the lessons learned and those experiences that make us who we are. It’s the scars, the scrapes, the broken bones and the knowledge gained that keep us out of trouble and focussed on the task at hand. Some might say, “pain is the best teacher,” and we would agree. In the dirt, on the road and the racetrack, in the hills, mountains and across the wide open desert, we accept the risk of living on the edge. The 'F*ck Luck' motto doesn’t’ trust solely in fate, but in our own ability to keep our hides and heads protected using proper riding gear and the knowledge of learning the hard way." 2020 Roland Sands Design 'Camo' "An all-new limited edition color capsule collection inspired by disruptive pattern materials commonly used in jungle military camouflage. Limited to a one-time production." two-way stretch allows for mobility and comfort. To increase protection, we have reinforced the key abrasion zones with tough and durable aramid fiber material for superior slide resistance. RSD 'Tech Denim' – styled for the ride, built for the slide." 2020 Roland Sands Design 'Gunmetal' Capsule "An all-new color capsule collection in the Jagger & Mia styles, inspired by the parts and bits of the machines we ride." 2020 Roland Sands Design 'Mojave' "The proven 'Mojave' boot is a staple in the RSD range, now available in an all- new oiled tobacco leather colorway." 2020 RSD Apparel Catalog 2020 Roland Sands Design 'Tech Denim' RSD apparel is distributed in the United States by Tucker Powersports. "The all-new RSD 'Tech Denim' collection is no exception. These classic inspired garments feature innovative fabrics to keep you protected in case things get sideways. The main construction features a cotton denim woven with durable Cordura that provides excellent abrasion resistance, while built- in ROLAND SANDS DESIGN Los Alamitos, California, USA Tel: [phone] [email protected] www.rolandsands.com AMERICAN MOTORCYCLE DEALER - JANUARY 2020 www.AMDchampionship.com