American Motorcycle Dealer AMD 246 January 2020 | Page 3

AMD •• AMD •• AMD JANUARY 2020 (#246) EDITOR-IN-CHIEF Comment - Can Harley Do It? ..................................4 ROBIN BRADLEY [email protected] Robin Bradley on Harley's ambitious plan to see at least 50 percent of production being sold in 'international' markets by the middle of the new decade. PUBLISHER SONJA WALLACE [email protected] GENERAL MANAGER SARA VINEY [email protected] Changes at Polaris ..........................................17 DESIGN & PRODUCTION DIRECTOR Steve Menneto, the safe pair of hands that has driven Polaris' motorcycle division since the Indian Motorcycle acquisition, is headed for a key off-road role as Indian management is combined with International. BEN OAG [email protected] AMD WORLD CHAMPIONSHIP DIRECTOR NEIL BLABER [email protected] PRODUCT EXTRA - Letric Lighting Co ..................50 PHOTOGRAPHERS Prodigious growth has been driven by technology, quality and new product introductions at Jeff Zielinski's still just one-year old LED business. ONNO WIERINGA MADNESS PHOTOGRAPHY, NL FRANK SANDER THUNDER MEDIA, DE PRODUCT EXTRA - Saddle Tramp ......................48 TOLL FREE… FROM USA/ CANADA: Holly Hill, Florida based Metra Electronics has announced new motorcycle audio, mobile device integration and convenience accessories for selected H-D models and applications in its Saddle Tramp brand. TEL: 1-866 849 5704 FAX: 1-866 521 0099 If for any reason you can’t connect via our toll free numbers then dial TEL: 01144 1892 511516 Fax: 01144 1892 511517 5, Rendlesham Mews, Rendlesham, Woodbridge, Suffolk IP12 2SZ United Kingdom TEL: 0044 (0)1892 511516 FAX: 0044 (0)1892 511517 PROGUIDE: The new, the best and the must-haves ...................... 28-57 p.34 p.30 p.37 DISCLAIMERS No part of AMD may be reproduced or used in any way without permission. The views contained in AMD are not necessarily the views of the publishers; the views of the publishers are not necessarily the views of any third parties. Every effort is made to ensure that all material included is as accurate as possible, however, neither the publishers or any third parties can be held responsible for any erroneous statements, facts, figures or just plain silly or honest mistakes or inaccuracies, howsoever caused. All trademarks, brand names and other key words are used purely for descriptive purposes. No approval, endorsement of, or involvement in the contents of AMD is implied by the use of these or any other words, names or marks associated with all or any companies. All trademarks are openly acknowledged by AMD and by any third parties included in AMD. All AMD editorial content is just exactly that, independently sourced, compiled and written editorial content for which no financial or other beneficial transaction or other kind of relationship, contractual or otherwise, has been entered into. No consequential losses or any other liabilities are accepted arising from content of any kind in AMD, howsoever caused. p.57 p.40 p.47 ‘World Championship of Custom Bike Building’ is a registered trademark of Robin A. Bradley, POST MASTER AMD (ISSN 1465-7627) is published monthly by, 5, Rendlesham Mews, Rendlesham, Woodbridge, Suffolk, IP12 2SZ, United Kingdom. Subscription price $200 per year. Postmaster: Please send address changes to: AMD,, 5, Rendlesham Mews, Rendlesham, Woodbridge, Suffolk, IP12 2SZ, United Kingdom or e-mail to [email protected] Print by Warners Midlands bourne, lincolnshire, Gb ISSN 1465-7627 AMERICAN MOTORCYCLE DEALER - JANUARY 2020 3