American Motorcycle Dealer AMD 244 November 2019 | Page 28

Tucker Helps Dealers - Mobile
BRIEFS Marketing
NEWS
Husqvarna Motorcycles is the latest
manufacturer to launch into the
North American electric vehicle
market. The new EE 5 is an electric
engine competition mini cycle that
"continues the brand's pioneering
motocross journey" with "pioneering
design and state-of-the-art
technology. Perfect for pure
beginners and experienced riders
alike, the quick-charging EE 5
combines the latest high-quality
components with bodywork
specifically designed to give young
riders an ergonomically effortless, all-
electric riding experience."
LG Chem, one of the leading
producers of Li-Ion battery cells
for electric cars, is working on a
potential new billion-dollar US
battery cell factory. The Korean
battery producer is already
operating a battery factory in
Michigan and now it is looking
to expand to support the
growing electric vehicle market.
Reuters reports that LG, which
counts General Motors and
Volkswagen among its
customers, is currently looking
into locations for a $1.7 billion
factory that could begin
production of over 10 GWh of
battery cell capacity in 2022.
Kentucky and Tennessee are
among the candidates for the
plant's site.
Meanwhile, SK Innovation, a rival
Korean battery manufacturer, is also
building a new electric vehicle
battery Gigafactory in the US and it
supplies batteries to Mercedes-Benz
and Hyundai-Kia Motors. SK is
currently being sued by LG Chem
over allegedly stealing electric car
battery trade secrets.
Dutch distributor Hoco Parts
(owned by Parts Distribution
Group/PDG in the Netherlands)
has joined forces with Belgian
distributor Rino Trading. PDG
also owns DC Afam in Belgium
and is one of a number of
investors currently on the
acquisition trail in Europe.
Researchers writing in Energy
Storage Materials say they have
designed an aluminum battery that is
more environmentally friendly than
the typical lithium kind, with twice
the energy density of previous
versions, and is made up of materials
abundant in supply.
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Tucker Powersports has inked a
partnership with the 7 Media Group to
focus on driving value with dealer
partners by addressing the most
common
challenge
facing
powersports retailers - more
customers, aka 'door swings'.
"Tucker's sales and marketing
Jim Barker, Tucker VP Marketing: "7
Media has proven to provide value
to over 200 powersports dealer
customers. Helping drive new dealer
'door swings' is a primary focus for
Tucker."
organization is introducing dealers to
best practices in local, mobile and
social media marketing and providing
them with an exclusive offer available
only to Tucker dealers - a 7 Media
Group mobile marketing solution that
includes SMS (text) capabilities,
mobile web pages, mobile coupons
with tracking capability, contest
features for giveaways, and more."
Tucker says that it and 7 Media Group
have been sharing customers and
working on this partnership for the last
18 months. "We're proud to be able to
extend our marketing services to
Tucker dealers and can't wait to meet
new ones at the 2020 Tucker Show,"
stated Ron Cariker, President of 7
Media Group.
Jim Barker, Vice President of Marketing
at Tucker, said: "Ron and his team has
proven to provide value to over 200
powersports dealer customers.
Helping drive new dealer 'door
swings' is a primary focus for Tucker.
We're proud to have a partner who
understands the partnership we've
built with our loyal Tucker dealer
partners."
www.tucker.com
EagleRider Partners with
Total Control Training
EagleRider Motorcycle
Rentals and Tours is
partnering with Total
Control Training, Inc.
"to continue
advancing motorcycle
riding by providing
access to great rides,
motorcycles and
training nationwide".
Total Control says it has been an
innovation leader in motorcycle
training programs since 1999,
having trained well over 275,000
new and experienced riders.
"Training takes place on smaller
motorcycles, but what happens
when students graduate from
these courses? EagleRider and
Total Control are now offering a
perfect solution for these new
riders.
"As a Total Control Official
Rental and Touring Partner,
EagleRider and Total Control are
establishing a communication
channel that informs students of
the benefits of joining Club
EagleRider for graduates of all
levels. Fresh out of training, Total
AMERICAN MOTORCYCLE DEALER - NOVEMBER 2019
Control graduates can join Club
EagleRider as they find the
motorcycle of their dreams.
"By joining Club EagleRider for
$29, Total Control graduates
start with two free rental days,
and they get to select from
multiple motorcycle brands. They
also get to choose from
hundreds of locations around the
USA. Once in, for $29 per month,
riders continue to accrue one
free rental day per month which
they can use monthly or build up
for longer rides, making day trips
or longer adventures easier than
ever.
"For Total Control graduates,
joining Club EagleRider instantly
provides ultimate test rides as
they explore which bike is the
best fit for them. It also provides
a 'bike in a suitcase' for those
who travel, and very importantly,
it immediately connects them
with a local riding community so
that they can build riding
confidence while enjoying the
camaraderie of like-minded
motorcyclists as they continue to
experience the joys of riding."
To help make sure all this riding
is being done safely and
responsibly, Total Control says it
will provide educational
materials at EagleRider locations
to help promote the benefits of
intermediate and advanced
training. It will also be involved
in ongoing training for
EagleRider Tour Guides to ensure
they have the latest riding
technology to promote safety
and fun on their rides.
www.AMDchampionship.com