American Motorcycle Dealer AMD 241 August 2019 | Page 40

yndall Racing Brakes has a familiar
story - one repeated dozens if not
hundreds of times in the motorcycle
parts and accessory aftermarket.
Man starts by making parts for racing buddies; then
man turns amateur enthusiasm into business. In this
case that man is Paul Kittrell Jr and the products were
custom motorcycle brake pads that he started hand
cutting for AMA road racing buddies.
This he did while working for Porterfield Enterprise,
Inc. an automotive brake company. After
learning about compounding high
performance friction materials for
automotive
race
applications, and then
exposing them to the
motorcycle industry, with the
help of his parents Paul launched
Lyndall Racing Brakes, LLC. in 1998.
"Our passion to develop premium
quality components inspired us to
seek out the most extreme
environment known to powersports, the
racetrack" says Paul. "Our designs are exposed to
the rigorous environments of racing as the ultimate
theater of validation for developing and proving our
high performance street offerings."
But as Paul explains, road racing may have been
where the project was born but "for over twenty
years, people have come to us with the desire for
better brakes for their V-twin motorcycles. Blown
away with the braking performance we deliver, not
only do those same customers continue to come
back, but we attract new customers. We believe we
have the hottest looking performance products on
L
40
Z plus is lighter and
with +10% more
stopping power than a
stock pad, producing
zero dust and zero
noise, and run 30%
cooler.
the market - aesthetics paired with
extreme performance, not a
commonplace concept in the
motorcycle market, then or now!
"The real magic is in our brake pads - all of our
pads are fully organic and come in three different
compounds to match the riding style.
"If you were to list our braking compounds in
order of hard, harder, and hardest, 'Z Plus' would
be the first on the list. We offer this compound to
customers who want to keep their white walls clean
with zero dust, but still get +10% more stopping
power than OE Harley brakes. This compound will
also allow you to maintain the black or gold finish
on a Lyndall rotor.
"Our 'Gold Plus' series pads are for those who want
the best of both worlds - a compound that is a perfect
balance between our other two - with +20% more
stopping power than OE Harley brakes and a long
service life. All of our brakes are guaranteed to last
at least 18,000 miles and come with a money back
guarantee.
AMERICAN MOTORCYCLE DEALER - AUGUST 2019
www.AMDchampionship.com