American Motorcycle Dealer AMD 240 July 2019 | Page 8

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consumer spending on discretionary,
premium products, China is a key
growth market for Harley-Davidson.
Since it announced its More Roads plan
in July 2018, Harley-Davidson has
continued to advance its efforts to grow
riders in China by expanding its dealer
network in China and investing in
marketing, eCommerce and product
availability."
Zhejiang Qianjiang Motorcycle Co., Ltd,
was founded in 1985 as a refrigerator
manufacturer by Li Shufu, who went on
to transform the company into a
success selling inexpensive products to
Chinese consumers. As Geely (Zhejiang
Geely Holding Group Co., Ltd) it sells
passenger vehicles under the Geely
Auto name.
group sold over 1.5 million cars in
2018.
Qianjiang's products include all styles
of motorcycles from 50 cc to 1130 cc,
exporting to more than 130 countries
and regions globally. Harley says the
company is one of the few enterprises
in the Chinese motorcycle industry that
can manufacture high-end, large-
displacement motorcycles, has led the
market in China for seven consecutive
years and continues to lead the trend to
large-displacement motorcycles in
China.
Geely acquired Benelli, the 100 year old
Italian motorcycle manufacturer, in
2005; acquired the Volvo car, truck and
bus business from Ford in 2010 and
breathed new life into The London
Electric Vehicle Company in 2013 - the
famous London Black Cab
manufacturing business.
In 2017 Geely acquired a majority stake
in legendary British sportscar maker
Lotus and a 49.9% stake in Malaysian
national car maker Proton in 2017. The
Zero Opens Store in Barcelona
Zero Motorcycles EMEA has opened
the first Zero Motorcycles store and
showroom in Europe - in the center of
Barcelona, Spain.
Partnering with Clevermob SL, the
official Zero Motorcycles distributor for
Catalonia (north east Spain), the
Balearic Islands and Andorra, Ismael
Castellá, Clevermob’s founder, says he
chose to open the Zero store because
he considers Zero "the brand of
reference in the electric motorcycle
market.
"Zero Motorcycles represents the best
in the market today, that’s why these
bikes deserve to be exhibited and
presented in the best possible way."
Umberto Uccelli, Managing Director of
Zero Motorcycles EMEA, said: “We are
thrilled to establish the first European
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AMERICAN MOTORCYCLE DEALER
Zero Motorcycles store in Barcelona, a
city that is on the vanguard of electric
mobility. Spain is at the forefront of
Europe in the use of electric vehicles,
not only for personal use but also as
an intelligent and sustainable
alternative for public entities.
"This store in Barcelona represents a
milestone in our distribution network
development and strategy."
www.zeromotorcycles.com