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T H E L E A D I N G B U S I N E S S M A G A Z I N E F O R T H E I N T E R N AT I O N A L C U S T O M M O T O R C Y C L E A N D PA RT S I N D U S T RY
Harley Confirms Asian 338 cc
Model Deal with Benelli and Volvo
Manufacturer Qianjiang/Geely
arley-Davidson
has
announced "another
step" in its strategy to
build more riders globally and
expand access into Asia through a
collaboration with Qianjiang
Motorcycle Company Limited to
launch a "smaller, more
accessible" Harley branded
motorcycle for sale in Harley-
Davidson dealerships in China by
the end of 2020.
"This collaboration joins Harley-
Davidson's global motorcycle
leadership with the capabilities of
Qianjiang to co-develop a premium
338 cc displacement Harley-Davidson
motorcycle for sale first in the China
market, with additional Asian markets
to follow."
Harley says it selected Qianjiang based
on its experience developing "premium
small displacement motorcycles, its
established supply base, proven
capabilities in emerging markets, and
ability to meet consumer requirements.
"Harley-Davidson has always been
H
The Interceptor, a 650 cc Twin costing
around $6,000 new. Royal Enfield has
seen the future - have you? S&S has -
see page 10; AMD has - see page 4.
about inspiring riders around the world.
Our More Roads plan is all about
bringing our brand of freedom to more
people, in more places, in more ways,"
said Matt Levatich, President and Chief
Executive Officer, Harley-Davidson.
"We're excited about this opportunity
to build more Harley riders in China, one
of the world's largest motorcycle
2018 Harley
retail +27%
in China
markets, by creating new pathways to
our brand."
Harley says that "this collaboration
marks significant progress toward
another major milestone in the 'More
Roads to Harley-Davidson' accelerated
plan for growth. It is intended to expand
access to the Harley-Davidson brand to
more riders to drive incremental sales –
both of the new small displacement
motorcycle and also of traditional
Harley-Davidson products currently
offered in Asia" and that "continuing
to capitalize on growth opportunities in
Asia is key to the company achieving its
2027 objective to grow its international
business to 50 percent of annual
volume." Harley-Davidson retail sales
in China grew +27 percent in 2018
compared to 2017.
The new Harley-Davidson motorcycle
and engine will be produced in a
Qianjiang facility in China and "adhere
to the rigorous quality standards and
testing processes followed for all
Harley-Davidson products."
"We are pleased to collaborate with
Harley-Davidson," said Mr. Dongshao
Guo, General Manager, Qianjiang. "We
have proven manufacturing capability
and experience in China, and we are
committed to improving the experience
of motorcycling for riders in Asia."
Harley commented: "With its
expanding middle class and increased
Continues on page 6 >>>
JULY 2019
ISSUE #240