American Motorcycle Dealer AMD 239 June 2019 | Page 26

Black Hills H-D in Promo
BRIEFS Partnership with Buffalo Chip
NEWS
Via his Sonic Financial Corporation
subsidiary, Charlotte, North Carolina
based retail conglomerate Sonic
Automotive founder and Executive
Chairman O. Bruton Smith has
submitted a non-binding proposal to
acquire Speedway Motorsports, of
which he is also the Executive
Chairman and a director of Speedway
Motorsports. Through its subsidiaries,
Speedway owns and operates
premier motorsport facilities such as
Atlanta, Bristol, Charlotte, Las Vegas,
New Hampshire and Texas Motor
Speedways, Kentucky Speedway and
Sonoma Raceway.
US manufacturing output
remained unchanged in March.
Taken with two monthly
declines previously, the Q1 data
marks the biggest quarterly
decrease in production since
2017, at 1.1%. Vehicles and
parts production fell -2.5% in
March, however, overall
manufacturing output rose
slightly by +0.2%, if vehicles
and parts are excluded.
Manufacturing of computer and
electronic products and primary
metals contributed by rising in
March. Manufacturing accounts
for 12% of the US economy.
BMW has announced New Zealand
as the venue for its 2020 Oceania
International GS Trophy (February 9-
16, 2020) with a change of model to
the F 850 GS for a combination, one-
way North and South Island route.
There will be first time teams entering
from the Netherlands, Argentina, the
Middle East and North Africa, with a
Nordic team making a comeback to
the event.
Black Hills Harley-Davidson has
doubled down on its brand alliance
with "the largest Music Festival in
Motorcycling" to strengthen its
national and international marketing
efforts for the Sturgis Rally.
The Sturgis Buffalo Chip and Black Hills
H-D are to "significantly expand" their
brand alliance with the goal for Black
Hills H-D to "increase its focus on year-
round marketing and promotional
efforts to attract more rally goers to the
leading motorcycle industry businesses
on its property" just outside Rapid City
on the I90.
The two leading Sturgis destinations
have a combined history of more than
six decades "providing the ultimate
rally experience to attendees, working
together with world-class motorcycle
customizations, promotions and other
onsite activations. Black Hills Harley-
Davidson will continue to support
Sturgis Buffalo Chip's flagship charity
events like the Legends Ride and Biker
Belles, which have collectively raised
over $750,000 for Black Hills charities
since 2008. In addition, it has also
become a strong supporter of the
Chip's new Rusty Wallace Charity Ride.
"We are always looking for new,
innovative ways to enhance our guests'
experience, so it only makes sense to
align our marketing and promotional
efforts with the rally's focal point for
entertainment, events and activities
says Al Reiman, Senior Managing
Partner at Black Hills Harley-Davidson.
"This brand alliance allows us to
integrate our marketing and
promotional efforts not only as a way to
gain new customers, but reward
existing ones with experiences they
can't get anywhere else."
Al went on to say: "Black Hills Harley-
Davidson will leverage the Sturgis
Buffalo Chip's award-winning
marketing team to create and distribute
content about the premier shopping
experience found on its property,
including its line-up of new motorcycle
models, aftermarket products, apparel
and other merchandise. Promotions are
also intended, in addition to getting the
word out about the availability of
motorcycle rentals and onsite repair
and maintenance services."
For 'The Chip', Rod Woodruff, the owner
and rebellious leader of the ruthless
collection of moto-outcasts that he has
assembled, added: "We are thrilled to
align with our friends at Black Hills
Harley-Davidson. There are so many
ways we can work jointly to ensure rally
attendees a more convenient,
entertaining and memorable Sturgis
vacation. Our respective businesses
already share many of the same target
customer segments. This marketing
alliance will generate more
engagement with those consumers
year-round, in much more memorable
and meaningful ways."
www.blackhillshd.com
www.BuffaloChip.com